In 2013, 35 years after the reform and opening up, China has become the largest country in ceramics foreign trade, but there is still much room for improvement in many aspects such as strategic planning, government standards, technology, and energy conservation and emission reduction. The ceramic industry has experienced many vicissitudes in the past year. Not only suffered from the "encirclement and suppression" of the international market, but also under the great pressure of "leader" in domestic energy-saving emission reduction. This year, the ceramic sanitary ware industry still faces foreign anti-dumping pressures and domestic overcapacity, and various factors have caused companies to grow in difficulties.

In 2013, industry mergers and acquisitions and listings became more frequent, grabbing the purchase of GROHE and Liansu, acquiring Yigao, and Dongpeng preparing for listing. This shows that the ceramic bathroom industry will be more reshuffled. Looking forward to 2014, I believe that companies do not believe that they will not be able to make a market if they can do their own products well, do a good job, and control the quality of their products. In 2014, large brand companies have begun preparations for transformation and upgrading, and SMEs may have to be shuffled in the Big Wave.

In this year, it can be seen from the activities in the “Double Eleventh” that the hot promotions of bathroom hardware online are hot, and many sanitary ware manufacturers indicate that the next year will be the electronic commerce year of the sanitary ware industry. It can be seen that under the increasingly limited role of the traditional channels, new marketing channels will become more and more concerned. The transformation of the home industry and development of Internet marketing has become a new trend. The following nine positive building materials network Xiaobian (microblogging) for everyone summed up the 2013 ceramic bathroom industry, those hot events:

1. Dongpeng Ceramics plans to visit Hong Kong listed ceramics company, the first ceramics company to land in Hong Kong stocks at the end of the month. "At present, there are no domestic ceramic companies successfully listed in Hong Kong." Pu Dingxin, president and CEO of Asian Ceramics, successfully listed on the London Gem in 2010, told reporters . This means that Dongpeng Holdings is expected to become the first domestic ceramics company to land in the Hong Kong stock market.

2. The event of external wall tiles falling off - Frequently falling exterior walls and tiles were improperly dismantled. For many years, external wall tiles have developed into the main materials for building exterior wall decoration by virtue of their numerous advantages, but with the increase in the use of years of time and Due to improper construction and other issues, many external wall brick falling news triggered people's panic. At the same time, external wall coatings that can make up for falling off are constantly being popularized in the market. Many cities even prohibit buildings from using external wall bricks through administrative measures. So the exterior wall tiles should not be abolished in the end? What are the advantages and disadvantages of external wall bricks during use?

3, the world's anti-dumping continue to Chinese ceramics difficult to head out in the cold winter, anti-dumping has made China's ceramic industry feel the chill. Public statistics show that from January to July 2013, China's ceramic exports amounted to US$3.568 billion, maintaining a growth of 9.48%, of which exports of daily-use ceramics and art ceramics decreased by 4.1% and 5.56% respectively.

4. Grab the acquisition of GROTE - Seize $4 billion in acquisitions of GROHE Japanese companies to open up the Chinese market in great quantities Beijing time on September 26 afternoon news, the Japan live-in group has reached an agreement with Germany's GROHE Group, Europe's largest manufacturer of bathroom facilities The basic agreement, the live-in group will spend 400 billion yen (about 2.48 billion pounds) to purchase the GROHE Group. This is another catch-and-buy move by the Group following the acquisition of sanitary ware and plumbing manufacturer American Standard in June this year. In such a short period of time, the two acquisitions of overseas companies in the end reflect the development direction of the group. How is the market layout?

5. Explosion in the shower room glass - There is no national standard to support the “explosion and wounding of the shower room” and “shower room explodes” in spite of frequent explosion rate of the shower room.... whether it is the autumn or winter with obvious hot or cold, or the hot summer season, The news about the explosion of the shower room and the explosion of toughened glass has never stopped. The shower room in the bathroom wanted to create a better bathroom environment. Didn't expect to have a regular time at home? The response of merchants to similar incidents is always inseparable from the statement that “thick tempered glass has three thousandths of explosive rate”.

6, smart toilet spontaneous combustion - smart toilet spontaneous combustion causes unknown Manufacturers will announce test results as soon as possible In 60 years, the hottest mid-volt not only burned over half of China, but also burned a luxury villa in Dongguan smart toilet. On August 7, media reported that a smart toilet suddenly burned in standby mode. The owner stated that the loss was more than 300,000. How can a good end of the toilet suddenly catch fire? In this regard, the toilet manufacturer said that such a situation has never occurred. Currently, it has contacted the national testing agency for authoritative testing, and promised that the test results will be released to the public at the first time.

7, Hengjie bathroom "retract door" has been outside the promotion of "China Sanitary Ware quality" Hengjie bathroom in the past half a year to board the quality of the black list, seriously affected the brand image. In the face of the negative media reports, Hengjie bathroom practice is actually counterfeit reporters forged a letter of withdrawal, attempting to allow the media to withdraw negative reports can not think of it, and its deceitful and belligerent practice caused many industry insiders.

8. The Shanghai Kitchen and Bath Exhibition will enter adulthood and progress to maturity. Step by step From May 28 to May 31, the 18th China (Shanghai) International Kitchen and Bathroom Facilities Exhibition (hereinafter referred to as Shanghai Kitchen and Bath Exhibition) will be held in Shanghai New International The Exhibition Center Expo Center organizes more than 4,000 domestic and foreign kitchen and bathroom companies to participate in this event.

9, 2013 Bologna unveiled a large number of curtains naturally still popular as the "ceramic industry trend vane" of the ceramic industry's first major exhibition - Italy Bologna international ceramic sanitary ware exhibition CERSAIE on September 23 local time grand. It is understood that the trend of the show this year still continues with the large scale, thinning, and tending to natural in previous years, but major companies have done even more in these areas.

10. In the fall of 2013, the opening products of the Taobao Fair had less upgrade packages. On October 18, the 22nd Foshan Tao Fair opened the four-day curtain. This fall, the popularity of the Tao Bohui is more prosperous than in the spring, and the popularity and popularity of new products released by enterprises have been improved. Numerous cutting-edge brands have launched an upgraded version of an imitation stone tile—a jade tile. Although the products are still homogenized, they are still amazing. Made. In terms of supporting programs provided by companies, the companies can still provide enough.