With the rapid development of society, with the continuous enrichment of materials, people's lifestyles are constantly evolving, making the hardware tools that once used practicality as their basic point, their functions and values ​​have also been greatly enhanced, and they have become close to fashion and trends. Together, it becomes an integral part of people's spiritual field. Especially in the past two years, with the influx of foreign hardware tool brands, the rise and prosperity of domestic self-owned hardware tool brands, the competition in the hardware market has become more intense, and the means used by various brands are changing with each passing day. Has risen from low-level price competition to brand comprehensive strength competition.

In this case, the hardware brand flagship store came into being, and set off in the market with unstoppable momentum. The flagship store, with its conceptual storefront decoration, personalized product display, spacious and comfortable shopping environment, and thoughtful and meticulous shopping guide services, has been integrated into people's shopping methods, affecting people's concepts and lifestyle changes. Hardware brand flagship store marketing model jumped out of a simple price competition situation, has been in the major cities in China to present the pattern of soldiers under the city.

In fact, the “flagship store” type of experience marketing mode is a brand-new attempt for domestic and foreign hardware manufacturers. They all hope to jointly create a real sense by developing a flagship store model and a dedicated network information platform. Hardware industry chain kingdom.

The emergence of one big market not only reflects the trend of the current professional market becoming more and more large-scale, but also indicates the good development prospects of the hardware industry in China. Compared with the hardware markets of other cities in the country, Xin Nan Ma Road Hardware City has greater advantages in terms of history and location.

As an important industrial city in the country and a geographical center in the north, Tianjin’s hardware and commerce has a natural radiation advantage over surrounding areas. In particular, Nanma Road Hardware City has become the earliest established and most influential in North China due to its more than 100-year history of development. The hardware trading market, its product categories, business concentration, can be called "the first city in North China Hardware", over the years carrying the transfer and distribution of the surrounding city of mechanical and electrical hardware products, bear more than 70% of the Bohai Rim area Market sales, its annual average market sales of nearly 10 billion yuan.

It is understood that the New South Road Hardware City will complete a major leap in the implementation of the government's 11th Five-Year Plan, becoming the first in the northern region to integrate transactions, display, information exchange, warehousing, distribution, freight forwarding, and financial settlement into one hardware and electromechanical specialty. The trading market, the end of this year, New South Road Hardware City, "Hardware World Network" will be officially launched operations, as the northern hardware and electronic machinery portal site, the operation of this site will provide a more open trading for manufacturers, distributors, buyers platform.

For manufacturers, with such a high-level marketing platform, it can eliminate the intangible waste and damage caused by relying solely on the dealer model in brand value. Through a platform that brings together a group of scattered sales companies, the promotion costs, transaction costs, logistics costs, and brand effects all generate an unintended effect. The production companies can achieve the scale-aggregation effect of the industry through such vertical and horizontal alliances, combine the commercial platforms in the form of clusters, and carry out centralized brand display and sales, thereby creating a joint force for the industrial brands.

The experience marketing model of the Xin Nan Ma Road Hardware Flagship Store has brought new ideas for the development of the Chinese hardware tool brand. We look forward to the arrival of the era of China's hardware tool brand flagship store. Therefore, hardware brands should try the flagship store experience distribution method.