Whenever ants are mentioned in life, the impression given to them is that a group of people are busy with their efforts to move food back and forth. Reminiscent of the mighty army that used the wreckage of leftovers to guide, or two ant tribes fighting for food to stage a wonderful ant war. In general, in the first reflection of humanity, the ant's impression of being good is always associated with "hard work." Like LGG's protective film with ants as a mascot, symbolizing that employees are as diligent and united as ants, to contribute to the development of the company; also our brand new wardrobe "ant home delivery", positioning as a young ethnic group fashion Home exclusive brands and more.

Nowadays, a theory called “lazy ant effect” is hotly transmitted on the Internet. Think of “planning” as a kind of advisor and assistant role in corporate organization. In the world of ants, there is also a group of people who do the same role as us. The guy - called "lazy ants", really lamented that the world is really inextricably linked.

What is the theory of "lazy ant effect"?

The evolutionary biology research team at Hokkaido University in Japan conducted a long-term observation of the activities of the black ant colony. Most ants are diligently looking for and carrying food. Only a few ants are doing nothing and looking around. These few ants are what we call “lazy ants”. Interestingly, when biologists tagged these "lazy ants" and severed the ant colonies' food sources, those ants who usually work very hard were not able to perform at all, and "lazy ants" were in distress. "Leading out" led the ants to the new food sources they had already detected.

It seems that "lazy ants" spend most of their time on "reconnaissance" and "research." They can observe the weakness of the organization, constantly watching the changes in the surrounding environment, while maintaining the state of exploration of new foods, so as to ensure that the groups continue to get new food sources. This is the so-called "lazy ant effect" - lazy to chores, can be diligent in brains, put enough time in the future of the company or strategy and other hair to the company's life and death of major events.

Relatively speaking, in the ant colony, the "busy ants" that are always busy keep the survival of the races, while the "lazy ants" devote their energies to the future crisis and development of the ants, with different divisions of work and in times of crisis. More importantly, in fact, a company is a small society. In an organization, it also needs the role of "lazy ants." Of course, the role of a small business is the business owner’s own role; when developing to a medium-sized or large company, this division of labor is more detailed and requires a certain percentage of “lazy ants” employees. Of course, we must make it clear that the laziness of "lazy ants" mentioned here is not really lazy and does not do anything. It's just that there is a difference between the day and the night when the first-line employee is working on the same thing. What the “lazy ants” do is not the research or market research that the general employees care about, or the analysis of the company's environment. These reports are the top leaders of the company making decisions. Reference credentials.

Speaking of this, many people may say that I also want to be a "lazy ant." However, "lazy ants" are not very good, they need professional knowledge, they need to constantly update their knowledge, they need a bigger picture, and they must have comprehensive capabilities. Judging from my many years of experience, it is still far from enough to use or pay attention to the "lazy ant" effect of building materials.

First, the enterprise mechanism is not mature.

Why do I first talk about the enterprise system? This is the only way for companies to establish themselves in the long-term future. Most of them are family-owned enterprises. After years of hard work, the industry has developed vigorously. In the transition from a small-scale enterprise to a medium-sized one, the enterprise's system problems, job responsibilities, position, and authority issues all need to be reformed and discarded past authorization methods. As we all know, in the course of many family businesses, if both spouses are working in the enterprise, when dealing with this complicated issue, they will eventually withdraw from or weaken one side; or they will undergo training and training. Their strategic thinking is highly unified, and their respective divisions of labor are clearly defined. Otherwise, the most difficult thing to do is middle management. When one leader says to the east and one leader says to the west, in the end how to go, there will always be arguments and the work will have to be difficult. Therefore, perfecting the enterprise's mechanism, doing things according to the system, and improving efficiency can only make one step faster and take the lead in the market.

Second, the platform is uneven and trust is not enough.

The company's highest program is the corporate philosophy. How to integrate people of different colors into one another in an enterprise and move forward toward the long-term goals of the enterprise requires the corporate philosophy of the enterprise leader, that is, the ultimate goal of starting a company. As the NO.one route for the market strategy, or the Onlyone route, as long as it is selected, all funds, personnel, and materials of the company must be planned. If the corporate philosophy is to be the No. 1 custom home production center in Asia, then the company will focus on production R&D capabilities, production capacity, production scale, production cost control, production management, continuous order production, OEM, export And so on, just like the Foxconn Group, which has more than one million employees. However, at present, most of the custom home companies give "lazy ants" to play a platform is not enough, one is limited by the company's own resources, the second is the lack of trust in "lazy ants", not fully decentralized. In custom home companies, “lazy ants” are mainly engaged in corporate culture, brand promotion, marketing planning, and market research in the planning department or marketing department. The main positions include marketing director, planning director, brand operation director, and design director. Managers, and then the senior management is the general manager of the company.

Third, "lazy ants" treatment is not high, in place time is short.

Because the work of "lazy ants" is harder to quantify and the treatment is not high, the time spent in the company is short. The work leading to his position has been unsteady and there has often been a murky phenomenon. Although "lazy ants" such as planning can be developed in different industries, it is still a waste of time to understand the characteristics of the industry. Often just getting acquainted with the corporate culture and understanding the overall situation of the industry, it will gradually lose its enthusiasm because of unsatisfactory treatment and eventually switch to other companies. There are a lot of "lazy ants" because this slowly changes back to the identity of "diligence ants." Actually, the role of "lazy ants" is limited in which industry, but it is also very professional in proficient in the industry environment, understands the direction of the company's development, and can see the problems of the enterprise. It also has expertise in brand operations and marketing planning. The "lazy ants" of knowledge is even more rare. Everyone understands that 20% of the core employees in the company are responsible for 80% of the business. Among them, 20% of the employees include “lazy ants”. Especially in the period when the development of the industry has entered a period of rapid development, and in response to the ever-changing environmental changes in the industry, business leaders must make the right decisions and need the assistance of “lazy ants”. In fact, keeping a "lazy ant" is more effective than keeping ten "ground ants." Because it is a mistake or ignorance to run a business, that is, a business person, in the era of shouting “people-oriented”, it is impossible to operate “lazy ants” as the root of aspiration and guidance.

On the other hand, “lazy ants” must become heroes who can save the company at a crucial moment. They must have excellent professional knowledge. They must learn Guangyi and be a knowledge-based “lazy ant.” They must always research and analyze the inside and outside of the enterprise. The environment proposes solutions to problems that arise in the company.