Redwood, ceramics first marriage auction

On June 26, an auction named "Chinese Double Treasures" will be held here at the Minlong Ceramic Art Museum in Shilihe. The master of the hammer is Hu Guyue, general manager of Beijing Fuxing Guyue Redwood Furniture Co., Ltd. and the rookie of ceramic collection Chen Meixia. The auctioneer is Fuxing Guyue Redwood and Minlong Ceramics. .

The theme of this auction is "Chinese Double Treasures", which can be detected from the name alone. This is an extraordinary auction, and the first combination is the combination of lots. According to the observation of the reporter, auctions of various themes are common in the home industry, but most of the auctions belong to the same category. For example, the auctions are all mahogany products or ceramic products. Collectibles are put together for auction and are rare in the home world.

"Mahogany furniture and ceramics have a long history and share a common cultural heritage. Whether it is workmanship or styling, you can see the shadow of traditional Chinese culture from them. Tie these two treasures together for auction and be able to Against each other. "On June 19, Hu Guyue, in a black cardigan and a paper fan, explained to reporters at the" Redwood Supermarket "on the first floor of Minlong Ceramic Art Museum.

Hu Guyue, nicknamed "Hu Dakan", is well known in the redwood industry. He has been involved in the mahogany industry for more than 20 years and has opened three specialty stores in Beijing. The "Redwood Supermarket" located in the art museum is the third. Although the store has not opened for a long time, a voter in Beijing will gather here from time to time to participate in a less formal auction. "We opened 9 auctions last September and now we have held 9 auctions, each time no less than 100 people participated, and I am the auctioneer."

Chen Jinlin, chairman of Minlong Ceramics, has seen the auction organized by Hu Guyue. He is very confident about the upcoming "Chinese Double Treasures" auction, saying that it will promote traditional Chinese culture and promote the exchange of redwood, ceramics and other artworks .

Lots without starting price

Set "Cap Price"

The first "marriage" auction of mahogany and ceramics, many people are more interested in the auction method. The reporter noticed that the auction started with no reserve price, but the winner was not necessarily the common high bidder. The setting of "capped price" made this auction dramatic.

Among the lots of lots, there is a particularly eye-catching palace chair made on the basis of the Ming style furniture circle chair, which is made of Hainan Huanghua pear, which is known as "panda-grade mahogany material". The 3-piece set of the Yellow Palace chair has a market reference price of about 680,000 yuan. The capped transaction price set at this auction is 200,000 yuan, which is 480,000 yuan lower than the market price. During the early preview period, Hu Guyue made a public commitment to "double recycling": 3 years later, if the buyer "repented" or "not wanted", Fuxing Guyue will pay 400,000 yuan to recycle this chair .

Lots like the “Royal Palace Chair” whose final transaction price is much lower than the market price are still many in this “Chinese Double Treasures” auction, and it is not the first time in many auctions by Hu Guyue appear. Earlier, he had auctioned a personal collection of Xiangzhimuge dressing table, with a cap of 200,000 yuan capped. Just announced that there were 12 people at the same time holding a sign to bid the highest price of 200,000 yuan. In the end, I had to determine who would become the new owner of the grid dressing table in a clueless way.

With the scarcity of mahogany resources, now the mahogany furniture market has soared, becoming the hottest collection after antiques. In this context, Fuxing Guyue auctioned mahogany furniture at a price lower than the market price, rather than taking advantage of the trend, the higher the auction price, the better, which is really surprising.

Value marketing helps industry standardize

Is Fuxing Guyue stupid? Hu Guyue wants to "cool down" the hype of mahogany furniture through capped price auctions, so that consumers can really pay attention to the value of mahogany furniture, "more people buy mahogany because they appreciate mahogany, and then promote the industry to gradually move toward regulation."

"I am not selling mahogany furniture, but playing mahogany, just like the buyer." Hu Guyue teased himself. It is understood that since the development of the mahogany industry, people who have really rooted in the industry for many years have already changed from the original value of the mahogany material to the most caring feeling. It feels good for a certain mahogany product, whether it is buying redwood or Sell ​​mahogany, don't care about the high price and low price.

It is just that ordinary consumers have not yet "cultivated" to this level. When it comes to mahogany, their biggest headache is that it is difficult to discern the authenticity of mahogany products, and it is easy for them to be deceived by unscrupulous merchants if they are a little “off the eye”. "The merchants are mixed, the trading integrity is not high, and the market is not standardized. It has become a major obstacle to the development of the redwood industry." Some insiders pointed out that the current development of the redwood industry is entirely dependent on corporate self-discipline. Brand companies naturally do not sell fakes, It is difficult to say that the products of non-brand enterprises are inferior goods or black goods.

Ceramic products are very similar to mahogany. "If the value of mahogany is reflected in the material and brand, then ceramics pay more attention to the origin and design master." Chen Jinlin said that a vase made in Jingdezhen may not be worth much on the market, but if it is a national painting master Participate in design, the value is very different. There are more than 100,000 Chinese rosewood production enterprises, and the sales of rosewood in Beijing alone amount to 20 billion yuan a year. The consumption of ceramics is not less than that of rosewood. Therefore, he will also try to bring out some master ceramic works to set a cap price in the next step. Auction to let more people feel the artistic charm of ceramics.

"The capped price auction and double price recovery are actually expressing a confidence, showing a strength, and making customers feel that the products they buy are worth the money." One has signed up for the "China Shuangbao" auction Of customers are looking forward to the return of value marketing of mahogany, ceramics and other products.