In 2008 , Xinju.com announced its cooperation with domestic furniture custom brand Shangpin Zhaipin, and authorized the three products of its " Best Master Bedroom " , " Best Second Bedroom " and " Best Study " series to be exclusively owned by Xinju.com Direct network operation. The strong alliance between the two parties was once referred to by the media as the arrival of the " customized furniture direct network era " . After a lapse of two years, " Furniture Customized Network Direct Sales " has not embarked on a rapid development path.

Furniture network customization is difficult to find big brands

With the popularity of the Internet and the increasing improvement of Internet technology, the use of the Internet for product sales has become more and more popular. Online shopping has become part of the lifestyle of young people, coupled with the pursuit of personalization, " Furniture Network Customization " is just right. The market for young people. With the increasing demand for individuality and customized furniture, many small workshops have started to live online. This market, which seems to have unlimited development potential, is difficult to find a big brand.

A netizen said that he had a lot of time in the decoration of custom needs, wanted to do a huge countertop or table, and should be designed according to the situation at home, this simply can not be found in the Furniture City, then found by a friend A small online company eventually made the finished product according to her requirements. The netizen said: " In fact, this is a small workshop. I was not at all comfortable about the quality and craftsmanship of the plates. Later, I really couldn't find a regular big brand to do it. I could only compromise. Fortunately, there was nothing. Question. "

We can search many online platforms for customized furniture on the Internet , but the quality of the furniture made on this network platform is difficult to guarantee. Compared with standardized production, customized furniture puts forward higher technical requirements and management requirements for manufacturers. However, most of the manufacturers who are willing to undertake furniture customization business are small in scale and not high in level. Because custom furniture is mostly scattered orders, most large-brand furniture companies are reluctant to get involved, preferring to hand over the market to small manufacturers, which makes it difficult to guarantee the quality of custom furniture.

It is not easy for big brands of online furniture customization to say love you

Through the use of the Internet, the number of intermediaries can be reduced in the sales chain, and the realization of direct sales can give consumers a huge price discount. The general online sales price is 10% to 30% lower than the traditional sales price. Seen from the network's new home custom furniture, a "Best Collection Junior Room 7 sets, there are more than 7,000 transactions, nearly $ 4,000 cheaper than the market price. Even ordinary buy furniture, also we need such price, Moreover, this is tailor-made. Personalized homes, low prices, many people are interested.

Some brand furniture companies have seen the potential and future of the customized furniture market, but the problem of low-cost mass customization has always plagued the furniture industry, and online customized direct sales is a price war. This allows them to see the prospect but not dare to invest easily.

" Customization " is originally the consumption of some upper class consumers, but " customization of network furniture " is more popular. The difference in the orientation of the two consumer groups makes some brands in the customization industry unwilling to get involved in the customization of online furniture.

Furniture network customization is profitable

In recent years, many well-known furniture brands have successively set foot in online shopping malls. While providing convenience to consumers, they also ensure the brand and quality of products. The network marketing method gradually matures. In the Internet age, many people buy furniture, they will find some pictures and information about furniture, including ordering furniture online, so the future of furniture companies to integrate e-commerce and the Internet is an inevitable trend of development.

According to a survey, in 2009 , 72% of home furnishing retailers believed that online sales channels were more suitable for this special period of economic downturn than other channels. 81% of home merchants were profitable in online sales last year, and 76% of merchants were also profitable in online sales last year. According to the survey, the profit of the furniture marketing on the Internet platform is considerable. From the beginning, no one dared to meet the current prevalence of furniture network marketing, but in fact all relied on enterprises to take the first step. As an integral part of furniture network marketing - furniture network customization, it also needs more big brands to take the first step and inject strength. The sales method is not only low price, but quality, service, brand and mastery of customer psychology also affect sales. " Online mall + physical storefront " allows consumers to experience products in physical stores, consult, understand, and purchase products on the Internet. The Internet brings consumers more convenience.

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