For the businessmen operating mechanical and electrical products in the China Science & Technology Hardware Market, the imminent 2011 is destined to be an unforgettable year. In 2008, affected by the sluggish international economic environment, all industries and industries around the world have been affected to varying degrees, and sales in the domestic electromechanical sector have once stagnated. However, starting from 2009, benefiting from the various supporting policies introduced by the country, the pull of domestic demand market, the economic recovery of foreign markets, and the economic effect of the Expo, the hardware and electronics industry operators in Hardware City survived the financial crisis and made sales of electromechanical products. It gradually returned to the right track, and it has always maintained a good momentum of healthy development. Especially in this year's Hardware City electromechanical hardware trading zone, the shadow of the financial crisis has ceased to exist. Instead, merchants from all corners of the world are shuttled to the lively scenes of the various mechanical and electrical product sales departments.

Pan Yuanxing, head of Hardware City Xingyuan Machinery & Electronics Business, told the author: “Overall of the year, the sales situation of electromechanical hardware products has generally tended to be a trend of steady and upward development. In particular, products of major electromechanical hardware brands have received It is understood that in the first half of this year, as the sales of mechanical and electrical products and accessories began to improve, prices of various metal materials such as steel, aluminum, copper, nickel and zinc and plastics followed suit. With rising prices, coupled with rising prices of fuel, kerosene, and other energy-consuming resources and rising labor costs, naturally the prices of products have shown upward trends. Even if the product price increases, consumer demand has not declined. Most merchants stated that in the face of improving economic conditions at home and abroad, the rise in raw material prices and labor costs, which in turn allows businesses to increase their product prices, still understands. This summer, continuous rainfall throughout the country caused rising water levels and destruction of farmland. Coupled with the shortage of industrial electricity in the same period, many companies have fallen into the “electricity shortage” situation. Under this situation, pumps and generators as well as ancillary mechanical and electrical products became hot spots at the time. At the same time, relying on the rapid development of domestic sales, in terms of foreign trade exports, mechanical and electrical products also take advantage of the situation, so that the mechanical and electrical industry sales in 2011 reached a peak. The impermanence of the economy, the European debt crisis that erupted in the second half of the year and the downgrade of the US sovereign credit have caused a turbulent global economic situation. Although the prices of raw materials such as steel and copper fell following the trend, the labor costs did not decrease. Jindu Market, an electromechanical product seller, said: “Compared to the first half of the year, the demand for the complete machines and accessories of pumps, generators, welders, exhaust fans, and blowers has declined slightly. Although the purchasing power of merchants is not higher than that in the first half of the year, The excellent quality of famous brand electromechanical products still makes them rush to this."

According to analysis by Wu, an insider in the industry, the sales situation of the mechanical and electrical industry in recent years was comprehensive. The sales status in the second half of 2011 will continue until the beginning of 2012. As the hardware and electrical industry in the hardware market is basically aimed at domestic customers, foreign trade is not the mainstream sales channel. In addition, product manufacturing and processing companies are the largest consumers of major electromechanical products such as pumps, motors, and fans. The vast majority of these companies are small in size, and at the beginning of each year, there will always be many companies that will pop up like mushrooms. However, most of them will have died down in the second half of the year. Not only this, every summer's storms and floods and industrial power-limiting measures will cause sales of mechanical and electrical products such as pumps and generators to soar, creating a blow-out situation. This unbalanced demand in the first half of the year will undoubtedly cause instability in the sales of electromechanical products, causing fluctuations.

The electrotechnical industry's full-year growth momentum after the first ups and downs is not conducive to the sustainable and healthy development of the industry. To become an ever-changing industry, we must strive to improve the quality and popularity of branded products, create new products, increase technological content, upgrade service quality, and improve business models. We must effectively integrate the physical market and e-commerce science through the “China Hardware Trade platforms like “Mall” and “Alibaba” actively expand sales channels. (China Science and Technology Hardware Group Xu Endong Submarine)