"The world's largest investment opportunity is China's urbanization." With the continuous increase in China's urbanization rate, a considerable number of people will be transferred to cities every year, which will bring about a substantial increase in investment and a rapid increase in consumption. A percentage point of urbanization corresponds to tens of thousands of consumption and investment. Future urbanization is a huge engine of China's economic growth.

 

 

As the real estate market driven by urbanization is more concentrated in second- and third-tier cities, a populous province like Sichuan will face huge opportunities for development. The home furnishing industry, which is one of the pillar industries of Sichuan's economy and the real estate downstream industry, is also bound to present good prospects for a second take-off.

 

New urbanization drives the furniture industry to expand again

 

Urbanization is regarded as "the greatest potential for expanding domestic demand" and "the huge engine of China's economic growth." China's urbanization rate has just exceeded 50%, such as only about 35% in terms of household registration population, which is far below the average level of 80% in developed countries. In the next decade or two, China's urbanization rate will continue to increase, and every year a considerable amount of rural surplus labor and population will be transferred to cities. This will bring about a substantial increase in investment and a rapid increase in consumption, and will also provide a multi-level urban development Human Resources.

 

Rong Yuwei, secretary general of the Sichuan Furniture Industry Import and Export Chamber of Commerce, believes that the roots of Sichuan furniture are in the mass consumer market. A new round of new urbanization development will undoubtedly add new vitality to the development and growth of Sichuan furniture. For enterprises, the development of new-type urbanization is a strong needle in the development stage. Enterprises should calm down and study the consumer market, change business strategies, and better grasp the new generation of consumers. At the same time, enterprises should continue to adhere to the branded route to provide the market with more professional, efficient and user-friendly services.

 

Familiar with the mainland market, Sichuan furniture has obvious advantages

 

Industry insiders believe that under the premise of favorable new policies, Sichuan furniture has more industrial advantages, product advantages and channel advantages. After years of dedicated development, Sichuan has become China's third largest furniture manufacturing base after Guangdong and Zhejiang. It is especially worth mentioning that Sichuan Furniture is based on the domestic second and third-tier markets and is well versed in the market's consumer behavior and product demand. Unlike furniture companies in coastal areas of Guangdong and other regions, most of the coastal enterprises are export-oriented. Under the general trend of industrial transfer in the east, traditional furniture industries are restricted by land use in coastal areas. Without a foothold for development, there is bound to be a weak competition. The development of new urbanization has brought more market prospects to the furniture industry. In a new round of market competition, Sichuan furniture companies have obvious advantages.

 

Sichuan has built a furniture industrial park in many places and has formed a complete industrial chain

 

In the western home furnishing industry centered on Chengdu, Sichuan, Xindu, Chongzhou, Pengzhou, Qionglai, Dayi and other places have built large-scale furniture industrial parks. Furniture manufacturing, distribution and trade clusters centered on the "Chengdu Furniture Industrial Park" have radiated Covering the southwest and even the whole country. In the new capital Longqiao and surrounding areas, excellent home furnishing enterprises such as Emperor Standard, Good Scenery, Sunshine Linsen and so on are gathered. Industry insiders analyzed that Sichuan's home furnishing industry has formed a whole industrial chain from furniture manufacturing, research and development, training, business to upstream furniture hardware support, which is conducive to the expansion of Sichuan furniture enterprises.

 

Today, Sichuan furniture companies have set up more than 20,000 stores in more than 2,000 counties and cities across the country, with sales outlets extending to cities, counties, and township markets, and comprehensively covering the low-end furniture consumer market.

 

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