Looking back at the history of the paint market, it is not difficult to find that the trajectory of brand competition at home and abroad is based on quality, brand, and service development.

For a long time, foreign brands have established high-quality technology and huge amounts of money to create advertising marketing, monopolizing the domestic high-end paint market. According to statistics, foreign brand coatings account for 45% of the domestic paint market share. It can be seen that the brand has a deep influence.

However, due to technical defects, domestic brands can only seek to survive in the low-end market. However, domestic companies have never given up the pursuit of a high-quality paint market, and competition in the high-end market is evolving.

In fact, under the premise of quality homogeneity, brand is just a way to divide the high school, low market. Brands cannot be a means of competition because the value of the brand cannot override the interests of consumers. Ultimately, the ultimate choice of rational consumers is the maximization of benefits. The brand value does not have much impact on long-lived durable goods. The well-known brands such as Panasonic and Hitachi are well illustrated in the Chinese home appliance market.

For durable goods, quality is the brand's mirror, and now domestic manufacturers are catching up on product quality, which means a major increase in product brand. In the paint market, if a brand also has a certain technical reserves or advantages, then the brand can have an existing value in this market. Once the technology is broken by competitors, the value of the brand will be greatly reduced.

When the quality and brand of foreign coatings face severe challenges, the service has become the focus and core of competition. Looking at the development of society, services are also the focus of future business operations. As people's needs change, services will become the main source of profit for business operations after products.

However, in the service sector, local companies clearly have taken advantage of time, place, and people. Local companies are close to the domestic market, understand the consumer psychology of the domestic market, understand the domestic consumer habits and interests, because they can provide more humane, more comprehensive services. Once the domestic companies join hands to make the "price war" killer, the paint market is very likely to repeat the appliance history.