"This set of leather sofas is set according to the aircraft's first-class seats. After sitting up, it can be automatically adjusted to your most comfortable posture by electric power. Bedroom. "In a well-known domestic furniture brand store on the first floor of Fuyong Fubang Hongshuwan Furniture City, Baoan District, Shenzhen, the shopping guide lady smiled and introduced the products in the store to the reporter, and reminded the reporter to pay attention to the furniture city. The poster of “One-Sell Direct Selling”: “During the 4th Fuyong Furniture Festival, we sold all the original logistics and other costs to customers at the factory price, which is much lower than the market price. If there is price fraud , Our store will bear a fine of 30,000 yuan. "

Today, with the grand opening of the 4th Fuyong Furniture Festival, Fubang · Hongshuwan International Furniture, Ou Shang Meiju, Lixingjiatianxia and other Fuyong International Furniture Village stores in the Fuyong section of 107 National Road are full of people. . The tempting promotional activities such as "one-price direct sales", "purchasing private Mercedes-Benz", "entering the village with courtesy" and so on have attracted the general public to stop and choose carefully.

From "One Street" to "First Commercial Circle"

Today's Fuyong International Furniture Village has won the title of "Shenzhen Furniture First Business District" in the industry. In terms of scale, Fuyong Furniture Village has a total area of ​​400,000 square meters, which ranks among the top three in South China; depending on the output value, annual sales are expected to reach billions of yuan, accounting for 1/3 of the Shenzhen furniture retail market; Grade, known for its garden-like external environment and internationalized internal facilities, has become the industry's coordinate; exploring the prospects, this furniture mall occupies the geographical advantage of land, sea and air "big traffic", which can radiate near Shenzhen and the Pearl River Delta in the far future And the whole world has reserved a huge enough space for future development.

Rome was not built in a day. More than ten years ago, there were only a few simple buildings surrounded by a large furniture market. It was one of the earliest batch of furniture retail markets in Shenzhen. It is traditionally called "Fuyong Furniture Street" . Because it is outside the customs, the low rental cost makes it mainly engaged in low-end furniture, mainly to meet the needs of white-collar workers and working class for affordable furniture.

Starting in 2002, Fuyong furniture industry's extensive and outdated business model ushered in a change. Under the leadership and promotion of the government, Fuyong Furniture has gradually entered the "hypermarket era", trying to introduce the operation of high-end and high-end furniture brands, improving the operating environment, achieving brand monopoly, and opening the prelude to industry integration .

On the way from the "Fuyong Furniture Street" to the "Shenzhen Furniture First Business District", there are two iconic changes: First, with the integration of customs and customs, and urban transportation, especially subway lines The extension has shortened the distance between customs and customs, and promoted the development of the furniture industry. The second is the construction of Fubon · Hongshuwan International Furniture Expo Center in 2007. The store is under the guidance of Baoan government departments at all levels. The large furniture shopping plaza built directly by the German Resident Committee has a 6-storey store covering an area of ​​40,000 square meters and a total construction area of ​​200,000 square meters, which is equivalent to the area of ​​two Shenzhen Convention and Exhibition Centers. The store is equipped with hardware in accordance with international department stores, equipped with central air conditioning, escalators, music and lighting, and has tens of thousands of square meters of free parking around the clock. This super-large furniture store in South China is a huge improvement and leap for the Shenzhen furniture retail market.

Join forces to promote the industry to rise against the market

The reporter observed that since the establishment of the first Fuyong Furniture Festival in 2009, Fuyong Furniture Village has completed the gorgeous turn of product comprehensiveization, high-end grade and radiation globalization in four years. In the past four years, the aftermath of the financial tsunami has continued, and large and medium-sized cities in China have introduced policies to limit purchases of commercial housing and have seriously affected the development of downstream industries ... Among all the difficulties, the rise of Fuyong Furniture Village against the market is particularly valuable.

"Shenzhen and Baoan District governments at all levels have always attached great importance to the development of Fuyong's furniture industry, giving funds, giving policies and giving ideas in a soft and hard environment. This is the fundamental guarantee for our industry to grow bigger and stronger." Fubang Hongshu Chen Jianhua, director of the Bay International Furniture Expo Center, visited the external environment of Fuyong Furniture Village: "In order to cooperate with the overall upgrade of businesses, the government has increased the construction and investment of external squares. In recent years, the Baoan District Government has staged this The street has been transformed. After several rounds of construction, the outer square of Fuyong International Furniture Village has become a dazzling business card in Shenzhen ’s business district. In a 2 km long section, the ground is made of uniform wear-resistant bricks, green Trees sprout and flowers dotted between them, classical American-style street lamps are neatly arranged, various leisure facilities can be seen from outside, just like a garden-style international block. "

In 2009, "Fuyong International Furniture Village" was listed. The following year, under the government's promotion, Baoan Fuyong Furniture Industry Association was established. The establishment of industry associations has established a communication bridge between the government and enterprises, and a coordination link between enterprises and enterprises, which has coordinated and solved the major, minor, important and difficult issues facing the development of many industries and enterprises. In recent years, under the continuing downturn of the furniture industry, Fuyong Furniture Industry Association has adhered to the principle of "mutual benefit and win-win and risk sharing" to do a lot of mediation and communication between stores, enterprises and manufacturers. The occupancy rate of Fuyong International Furniture Village has been kept above 95%, which is one of the best figures in Shenzhen and even the private market of the whole country.

"Baoan Government is a good mother and Fuyong is a treasured place. Our Fuyong Furniture Industry Association specifically mentioned in the development outline: We must use the unique geographical advantages of land, sea and air to make Fuyong International Furniture Village a global home transaction. Platform. "A relevant person in charge of Fuyong Furniture Industry Association told reporters with confidence. He also told reporters that after several years of development and cultivation, during the May Day this year, Fuyong International Furniture Village announced the establishment of the "Global Home Trading Platform", and the future Fuyong International Furniture Village will have a higher development platform.

Furniture Festival further stimulates

consumer market

"Buying furniture, coming to Fuyong, is now the consensus of many Shenzhen people." A head of Fuyong International Furniture Village told reporters: "To summarize the biggest characteristics of Fuyong International Furniture Village, there are two main aspects: One is big and comprehensive , 400,000 square meters of hypermarkets eight thousand seven brands, including almost all domestic and foreign brands of furniture and furniture category, all to meet consumer demand for furniture; the second is 90% of home furniture factory in Chengdu and the agents, All are sold at factory prices, which is much lower than the market price. "

The reporter saw at the scene that in the 11th day of the 4th Fuyong Furniture Festival, he even launched the "factory price", "buy furniture to win Mercedes", "send gifts" A series of promotional activities aimed at creating the largest furniture consumption festival of the year.

According to reports, during the event, all the more than 8,000 brand furniture factories in Fuyong International Furniture Village sold Huimin Ju's products at a "price". In order to ensure the credibility of the event, Fuyong Sub-district Office and Fuyong Furniture Industry Association jointly conducted a strong supervision of the merchants. Any behavior of "price distortion" will be punished by 30,000 yuan. The reporter used the mobile phone to surf the Internet and compared the product prices of Fuyong International Furniture Village with the online quotations, and found that even some furniture brands with uniform prices across the country would have greater discounts in Fuyong International Furniture Village. A staff member of Fuyong Furniture Industry Association revealed to reporters: "Our 4th Fuyong Furniture Festival's profit margins are very impressive. Most products have discounts of about 30%, and some European and American furniture or mahogany furniture even reach Forty-five percent. "

" Buy furniture to win Mercedes-Benz" is also a highlight of this event. In addition to this award, it also launched shopping to win Apple ipad mini tablets, color TVs, bedding and other lotteries. During the event, anyone who purchases more than 2,000 yuan can participate in the raffle once. The prizes include Skyworth 42-inch LCD digital TV, Shenzhou notebook computer, Avonting high-end bedding winter quilt set, TCL induction cooker, and furniture festival commemorative thermos. The cumulative value of the prizes exceeds 100 million yuan. If you purchase another 5,000 yuan, you can get 1 prize ticket for the nine big gifts such as Mercedes-Benz, Apple ipad mini tablet, etc. under the arch of the furniture village at 16:30 on December 2nd. And so on.

In addition, in order to enhance the participation of the event, Fuyong International Furniture Village also launched an event to send exquisite gifts during the event, and 200 exquisite gifts were sent out for free every day.

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