In the market, prices are most likely to attract the attention of consumers. Recently, the price of ceramic sanitary ware has attracted particular attention. Before the price hikes in the building materials market, consumers were extremely dissatisfied, and the price war of the previous period made consumers see the price gap, not only to ask: what is the reserve price of ceramic sanitary ware products? There was nothing at all in the selection process, leaving the ceramic sanitary ware industry in a disorderly competition.

Concerns over the price of ceramics and quality problems have caused concern. The ceramics industry has developed very rapidly in recent years. Various problems have also been exposed with such rapid development and the ceramic industry has further developed. In terms of the market, consumers are most dissatisfied with the current confusion in the price of ceramic products, the price of businesses indiscriminately causing consumers to have no end, on the other hand, blindly playing a price war between ceramic companies, three days and two promotional discounts, which consumers It is a good thing to say, but whether the quality of the products bought at too cheap prices has become a concern in the minds of consumers.

Ceramic market prices hype some shopkeepers to introduce the concept of high-temperature asepsis to consumers: The temperature is more than 800 degrees is the low-temperature pottery, in 1600 degrees is the temperature pottery, only to reach our 1800 degrees to be considered high-temperature pottery. The other clerk declared that our products had reached 2800 degrees above the firing level, and those below them were unqualified. In the end, how many degrees of firing can be considered high-temperature pottery? Is high-temperature pottery the best? A dealer revealed that ceramic sanitary ware is mainly divided into first-class products and superior products, and the price of excellent products is one of the two products. Three times. Because of profit-driven sales, first-class products are said to be superior products when they are sold, and consumers generally do not see the distinction between superior products and first-grade products on the surface. Only rely on testing instruments or can be used after a period of time. Identify it. Some dealers use the asymmetrical channels of consumer information to shove consumers.

The top 10 ceramic sanitary ware brands in the world have entered China, and these imported products have already been produced in China. Purely imported ceramic sanitary wares occupy less than 5% of the entire Chinese market. There are still some unknown international brands. Only one manufacturer in China has registered abroad. After being produced in China, shipped to foreign packaging, it will have a noble lineage when returned to domestic sales.

Clear product prices difficult to achieve Ceramic products and other non-standard products, the inevitable gray content of the dealer in the sales process, these are the reasons why the standardization of ceramic prices is difficult to achieve. A senior person in the ceramics industry stated that in the face of the inevitable price opacity in the bathroom circulation industry, many ceramic manufacturers started their own dealers.

The phenomenon of inconsistency in the price of ceramics in China is not an enterprise's practice, but an overall behavior, and there is still a long way to go before we can realize the transparency of ceramic prices. According to analysis in the industry, the pricing of many dealers' products is also based on the purchasing habits of consumers. The habit of consumers arranging for bargaining also encourages the spread of this trend from one aspect. Therefore, it is necessary to really go on price transparency. The road, but also businesses, distributors and consumers work together.

A general manager of brand ceramics marketing stated that through the operation of direct-operated stores, the company can help enterprises to reduce the intermediate circulation of products to the greatest extent, and have more market competitiveness in terms of price competition. Mei Mei stated that there are too many uncertainties in the way that ceramics manufacturers use agents, and the established branches do not generate profits. As long as they can keep current operating costs, sales can be realized. From the current point of view, local branches are established. The practice is highly desirable.

Once the market is chaotic, many companies will suffer. In the competition, one cannot only focus on the immediate interests and price in the hands. In this way, although short-term benefits can be obtained, consumers' trust is lost.

In July, the ceramic industry ushered in the lowest point of the seasonal sales season. Due to the high temperature weather plaguing the region, the ceramics market is steadily declining, and the macro-interests are weak. The end-industry recession cannot be changed in the short-term. Enterprises and businesses wait for the bottoming out period.

In the first half of 2012, influenced by various factors such as the international economic situation, domestic macroeconomic controls, and rising raw materials and labor costs, the ceramics industry continued to be weak, with unpredictable twists and turns, the price platform as a whole moved downwards, the bargaining space was chaotic, and the pressure for survival increased significantly. In the second half of the year, the Tao enterprises have made pre-judgments, adjusted tactical measures, improved strategies, worked hard to improve their internal strengths, strengthened the research and development of new products, increased the added value of the brand, and vigorously explored new market space. "Long winter" and "a protracted war" preparations.

The smooth operation is the main tone in the second half of the year After the interest rate cuts on June 8th, on the evening of July 5th, the central bank announced again: Since July 6, 2012, the financial institutions have lowered the benchmark interest rate, and the financial institutions have a one-year period. The benchmark interest rate for deposits was cut by 0.25 percentage points, and the one-year benchmark interest rate was lowered by 0.31 percentage points; the benchmark interest rates for other grades and personal housing deposit rates were adjusted accordingly. ** Interest rate cuts are larger than deposit rates, and the monetary environment is once again relaxed.

According to analysis by industry experts, the central bank's interest rate cuts are a clear boost for real estate, but boosting does not mean that prices will increase, and house prices will remain in a reasonable balance in the future. The main promotion of the domestic economy is reflected in the development of the real economy. Real estate occupies a large share of the real economy. The improvement of the real estate market will drive up the economic situation. The favorable economic environment will help the stable development of the real estate market. Both sides will benefit each other.

Since the “National Ten Articles” in April 2010 proposed for the first time that local governments can take temporary purchase restrictions based on actual conditions, major cities across the country have entered the property market with bleak sales. At the beginning of the Year of the Dragon, with the fine-tuning of property markets around the world, downward adjustment of the interest rate of *****, and the outbreak of rigid demand, the transaction volume of the property market has gradually improved.

Following the "Maroon" and "** Month" of the property market in March, the "house-buying fever" continues to spread in June, and even the presence of thousands of people queuing in Nanjing, Shenzhen, and other cities shows that market demand release began to change from weak to strong. , supply and demand to achieve full and active.

From the trend of real estate development in the second half of the year, although the current real estate market is gradually out of the doldrums and the signs of recovery continue to increase in terms of volume and market confidence, the central government’s control over the fine adjustment of local policies is still very tight. Strictly, the overall trend of regulation has not changed. Accumulated high inventory still requires the market to digest for a long time, and supply and demand will not change significantly in the short term. The market will continue to focus on stability in the second half of the year.

However, from the current point of view, the real estate market rebound for the building materials industry is not yet obvious, the building materials market deserted situation and in order to be fully improved, the building materials market business is still very dismal. According to industry insiders, the rebound in the building materials market is somewhat lagged behind that of commodity housing. Some of the owners who purchase commercial housing are for investment, and some are not immediately renovated. Therefore, only about 30% of the owners of the decoration materials purchased from the building materials market are purchased, or even lower. With the increase in the sales of commercial housing, business recovery in the building materials market may not take place until next year.

The warming of real estate has caused many companies to smell the breath of building materials in spring. However, the market conditions in the second half of the year are still confusing, and the good and bad are intertwined. The market will also be in a state of dynamic balance.

The difference between the season and the season is not obvious. Starting in June, the building materials industry has entered the traditional off-season, and the deserted building materials market has become in stark contrast to the fiery weather. Businessmen have the time to drink afternoon tea, but they do not have the feeling of drinking afternoon tea. According to some companies, due to the weather, the number of renovated homeowners has decreased significantly. Compared with May, the sales volume of enterprises has dropped significantly.

However, in fact, since the beginning of this year, the building materials market has continued to be in a state of depression. "3.15" hastily ended, although there was a small upsurge, but there was no effective purchasing power; "5.1" sales momentum was fierce, but the market was relatively deserted, passenger traffic was scarce, and it was difficult to reach the expectations of businesses and businesses; June, Children's Day and Dragon Boat Festival Has also become a gimmick for building materials business promotion, the situation is still not ideal.

In 2012, for the building materials industry, it can be described as a disadvantageous trend. In recent years, the phenomenon of clear and busy seasons has not been staged this year. The first half of the year has shown that the off-season is very light and the peak season is not prosperous. Still, Tang Yong, the president of ceramics, believes that the ceramics industry has no obvious seasons.

With the gradual shrinking of market demand and fierce competition in the terminal, the company's inventory is high and the products are difficult to sell, resulting in the company’s funds being stretched even further. Under the market's weak demand and the company's high inventory game, the company's low price has become the best way to quickly resolve the capital turnover.

In the past few months, although the raw material costs and labor costs have continued to rise, the industry price war has intensified, and product prices have almost hit the bottom line. Nowadays, in the terminal stores, the president's signings, discounts, cash prizes and other promotional methods have become the best way for companies and businesses to take low prices. Festival promotions, weekend promotions, off-season promotions, and even development to daily promotions, consumption For the merchant's promotional "trick" is no longer a cold, which makes businesses and businesses to attract consumers the last weapon has lost its effect.

Taking the differentiated development path under various pressures and difficulties, in the first half of this year, most ceramic enterprises made great efforts to increase revenues and reduce expenditures, and achieved economical production by developing new products, improving product quality and product quality, and reducing waste. , To achieve the purpose of reducing production costs; On the other hand, companies have also continued to strengthen the promotion and development of terminals, enhance the brand's value in the terminal, develop new market space, and gain greater market share.

After the market downturn in the first half of the year, companies began to adapt slowly to the weak market environment and actively changed their minds. They gradually explored a set of adversity breakthrough measures in the predicament. Yang Wenchao, the managing director of Foshan Omani Ceramics Co., Ltd., pointed out that “there are no broken industries, only lost companies, and opportunities at any time”. He believes that the market will always be provided to the new generation of power. For emerging ceramic brands, only the products that focus on the product, the core competitiveness of the product, and the differentiated development path can survive and develop in the cold market environment.

Compared with companies with strong economies of scale and strength, SMEs will be more difficult to develop in the downturn of the market. They do not have the backing of large companies and do not have numerous outlets and broad channels to support marketing. However, under the cold current, there is immortality, magic tricks, Zhang Haobin, general manager of Foshan City, Senpu Building Materials Co., Ltd. believes that the market is always a blank area, SMEs is to seize the market gap, take the differential development path, with Personalized products fill the gaps in the market to find a living space.

Products are the foundation for business development, and marketing is a means for companies to expand their markets. In the downturn of the market, in addition to the need for good products to impress consumers, they also need to make innovations and breakthroughs in marketing techniques. Wei Tao ceramic tile market manager Wan Tao introduced, tile sales can be integrated distribution, direct marketing, e-commerce, special channels in one, four arrows to send, pointing to the terminal. In addition, the ceramic tile industry chain should be extended so that the products can meet the needs of the overall home space decoration. With the advantages of the products, the designers can integrate the resources of the designers to provide one-stop service for the products in the home design, and expand the scope of application of the products. Space for full marketing purposes.

In the market, the relevant price is definitely the consumer's most concern. Recently, the price of ceramic sanitary ware has attracted particular attention. Before the price hikes in the building materials market, consumers were extremely dissatisfied, and the price war of the previous period made consumers see the price gap, not only to ask: what is the reserve price of ceramic sanitary ware products? There was nothing at all in the selection process, leaving the ceramic sanitary ware industry in a disorderly competition.

Concerns over the price of ceramics and quality problems have caused concern. The ceramics industry has developed very rapidly in recent years. Various problems have also been exposed with such rapid development and the ceramic industry has further developed. In terms of the market, consumers are most dissatisfied with the current confusion in the price of ceramic products, the price of businesses indiscriminately causing consumers to have no end, on the other hand, blindly playing a price war between ceramic companies, three days and two promotional discounts, which consumers It is a good thing to say, but whether the quality of the products bought at too cheap prices has become a concern in the minds of consumers.

Ceramic market prices hype some shopkeepers to introduce the concept of high-temperature asepsis to consumers: The temperature is more than 800 degrees is the low-temperature pottery, in 1600 degrees is the temperature pottery, only to reach our 1800 degrees to be considered high-temperature pottery. The other clerk declared that our products had reached 2800 degrees above the firing level, and those below them were unqualified. In the end, how many degrees of firing can be considered high-temperature pottery? High-temperature pottery is not the best? A dealer revealed that ceramic sanitary ware is mainly divided into a product and excellent products, the price of excellent products is a product of two Three times. Because of profit-driven sales, first-class products are said to be superior products when they are sold, and consumers generally do not see the distinction between superior products and first-grade products on the surface. Only rely on testing instruments or can be used after a period of time. Identify it. Some dealers use the asymmetrical channels of consumer information to shove consumers.

The top 10 ceramic sanitary ware brands in the world have entered China, and these imported products have already been produced in China. Purely imported ceramic sanitary wares occupy less than 5% of the entire Chinese market. There are still some unknown international brands. Only one manufacturer in China has registered abroad. After being produced in China, shipped to foreign packaging, it will have a noble lineage when returned to domestic sales.

Clear product prices difficult to achieve Ceramic products and other non-standard products, the inevitable gray content of the dealer in the sales process, these are the reasons why the standardization of ceramic prices is difficult to achieve. A senior person in the ceramics industry stated that in the face of the inevitable price opacity in the bathroom circulation industry, many ceramic manufacturers started their own dealers.

The phenomenon of inconsistency in the price of ceramics in China is not an enterprise's practice, but an overall behavior, and there is still a long way to go before we can realize the transparency of ceramic prices. According to analysis in the industry, the pricing of many dealers' products is also based on the purchasing habits of consumers. The habit of consumers arranging for bargaining also encourages the spread of this trend from one aspect. Therefore, it is necessary to really go on price transparency. The road, but also businesses, distributors and consumers work together.

A general manager of brand ceramics marketing stated that through the operation of direct-operated stores, the company can help enterprises to reduce the intermediate circulation of products to the greatest extent, and have more market competitiveness in terms of price competition. Mei Mei stated that there are too many uncertainties in the way that ceramics manufacturers use agents, and the established branches do not generate profits. As long as they can keep current operating costs, sales can be realized. From the current point of view, local branches are established. The practice is highly desirable.

Once the market is chaotic, many companies will suffer. In the competition, one cannot only focus on the immediate interests and price in the hands. In this way, although short-term benefits can be obtained, consumers' trust is lost.