Shenzhen Yelang Security High-Tech Co., Ltd. has devoted itself to the research, development, production and marketing of home security products for many years, and has the core technology of independent intellectual property rights. The Pacific Security Network reporter went to Night Wolf Security Booth at Shenzhen Booth and interviewed Mr. Wan Fengchi, Marketing Director of Night Wolf Security.

This year achieved a 30% increase in growth. The main growth comes from the operation of online operations for night Wolf Security. Wan Fengchi said that the night wolf security has achieved an overall sales growth of approximately 30% since 2011. It has now completed its last year's forecast and achieved a specific revenue. In terms of subdivision, Wan Fengchi said that compared with the past, the effect of China Merchants Marketing showed a declining trend. This year's main growth comes from online operations, and this part of the additional profits is high and the prospects for development are large. The other growth comes from online marketing. This part is based on agent development. For next year's plan, Wan Fengchi said that Night Wolf Security will continue to innovate in marketing next year, mainly in the primary market, and is expected to achieve growth of 40%-50%.

According to Wan Fengchi, the application of different market segments, night Wolf security launched a different level of products, low-level, such as rural alarms, use the most basic telephone alarm function, product prices in the hundred or so; in the order of GSM alarm, in addition to the phone alarm function, also joined the GSM module, to achieve GSM alarm; high-level, such as network alarms, in addition to phone alarms, GSM alarms, also joined the network module, through the direct connection to broadband network alarm can be achieved. However, Wan Fengchi believes that through the phone, GSM, network, monitoring and video surveillance linkage, network module is only as an optional feature, although with better anti-snipping function, but today's market application is not mature, Yelang security at present Still based on GSM alarms. In the specific sales situation, Wan Fengchi introduced that mid-level products such as GSM alarms currently account for about 60% of the night wolf security sales and contribute about 50% of profits. Although the high-end products, although considerable profits, but sales have not yet made major breakthroughs, accounting for only about 10% of night Wolf security sales.

For online operations, Wan Fengchi explained that Night Wolf Security started networked operation cooperation since 2005, but in the past encountered technical bottlenecks and incomplete interfaces, and now it has broken through the technical bottlenecks and the interface is relatively complete. The 4th generation networked alarm center technology is well developed in cooperation with various regions.

Night Wolf Security Marketing Director Mr. Wan Fengchi Mr. 3G video alarm has bright prospects For the development trend of future burglar alarm products, Wan Fengchi believes that the burglar alarm market product innovation mainly focuses on the innovation of function integration, product appearance innovation and transmission method innovation. However, the technological innovation of burglar alarms appears to be inadequate. For example, in solving the problems of false positives and false positives, burglar alarm technology has not made major breakthroughs in recent years. Wan Fengchi, for example, said that if the dual network alarm integrates the functions of the telephone alarm and GSM alarm, a variety of functions to achieve integration and innovation; set smart home, using different materials to achieve product appearance innovation; network alarm to join the network interface module to achieve network transmission The transmission method innovation.

Wan Feng Chi believes that the future trend of anti-theft alarm products will be based on subtle functional innovations, such as 3G video alarm and touch screen dual network alarm, for 3G transmission, with the number of domestic 3G users in the recent breakthrough of 100 million mark, 3G transmission mode The application is also incorporated into anti-theft alarm products. Through 3G network, users can realize real-time video connection to view alarm conditions to better understand and control the anti-theft alarm system. The 3G video alarm has broad prospects. The touch screen dual network alarm is the popularity of smart phones, tablet computers, etc., adding a capacitive screen in the burglar alarm, using touch screen operation to enhance the convenience of operation, and transmission is still the previous dual network alarm.

About Night Wolf:

Shenzhen Yelang Security High-tech Co., Ltd. is a unit of the China Security and Protection Products Industry Association and a vice president of Shenzhen Security Industry Association. It is one of the earliest and most powerful security high-tech enterprises in China. Home security product development, production and marketing, with independent intellectual property core technology.

In recent years, Nightwolf series security products have not only been selected and loved by domestic customers, but also exported to Europe and the United States, Southeast Asia, Japan, India, Australia and other countries and regions, and provide OEM/ODM cooperation for domestic and foreign partners to win the height Appreciate.

The company adhering to the "customer first, win-win cooperation," the values, the use of advanced consultant-style marketing model, to provide customers with a full range of technical support and marketing guidance, to help customers expand their markets, to success.

The company attaches great importance to the construction of corporate culture, paying particular attention to the training and development of its employees. Through the creation of a harmonious and cooperative working environment, it inspires the enthusiasm, creativity, and collaboration spirit of its employees and cultivates a “professional, dedicated, cooperative, and efficient” R&D, The elite team of marketing and operation management has laid a solid foundation for the company's sustainable development and ever-lasting foundation.

As a company with farsightedness and pursuing excellence, Night Wolf Company always regards product quality as the life of the enterprise and has taken the lead in passing and earnestly implementing the ISO9001 international quality management system certification. Night Wolf series of security products have passed the national CCC mandatory product quality certification, as well as the EU CE, the United States FCC and many other authoritative product certification, and won the "China Security Outstanding national brand", "top ten brands of anti-theft alarm", "China's most Competitive Advantage Brand "," Chinese Consumer Reliable Brand of Product Reputation", "100 Security Integrity Suppliers", 2009 XII AMB "Jin Ding Award", "High-Tech Fair Innovation Product Award" and more than 60 honors , In the home security industry in the first place, renowned at home and abroad.

In recent years, the company has further accelerated the pace of development and fully promoted the industrialization, scale, formalization, and internationalization of the home security industry. In the vibrant home security industry, it strides forward and continues to struggle for the realization of people's security needs. Open up the future!