Kitchen appliances are undoubtedly one of the newest and most modern products in China's hardware industry. Even if this product is placed in the development history of the people's consumer goods, it is particularly youthful and energetic. In recent years, with the gradual improvement of people's living standards, the need for a healthy and comfortable life has been increasing day by day. This has laid the foundation for the development of the kitchen and electric industry. Shi Lanlan, executive vice president of the China Hardware Association, said recently that in the past 10 years, it was the fastest and healthy period for the development of kitchen products as a whole. It was also a year when companies became more positive, competition became more orderly, and industry ecology became more harmonious. .

Enter the high-end market

Kitchen electricity is a new industry in the hardware industry. It is based on the original commercial kitchen equipment. Based on the social conditions before the reform and opening up and the actual environment of the people’s life, kitchen appliances at that time did not have the foundation for birth and development. Until the 1980’s, the development of the system, society, and people’s life changed the industry’s creation from nothing. condition.

In 1984, in order to meet the needs of ordinary people's daily life, China Textile and Light Industry was listed as a national priority support industry. The State Development Planning Commission allocated 10,000 tons of civilian stainless steel** indicators for the development of Chinese kitchen equipment products. At that time, the Ministry of Light Industry sent professional representatives from four major kitchen equipment factories in Beijing, Guangzhou, Harbin, and Shanghai to the training and learning of the most advanced international products and technologies at the time. The Japanese kitchen was highly integrated and powerful. The stylish appearance shocked everyone. After a period of study and digestion, the first domestic hood was born in Shanghai in 1986, bringing historic changes to the daily lives of the people. In the early 90s of last century, the first home kitchen equipment was born in Beijing Kitchen Equipment Factory. For the first time, the concept of overall kitchen equipment was brought to the Chinese people.

However, the development of the first generation of flat range hoods was greatly limited. First of all, people’s living conditions were poor at that time, and the allocation of public housing was the main reason. Even many families did not have independent kitchens, and old buildings did not set aside a flue for the range hoods. In addition, the development of the hood product itself was not mature at the time, and the sewage discharge rate was only 40% to 50%. Although there are such difficulties, but the budding of the industry has already emerged, kitchen electrical products began from scratch, from small to large development period.

The rapid development of the industry is accompanied by the establishment of a housing industrialization system. The people have their own housing and have the conditions to build a kitchen environment.

In the mid-1990s, Shuaikang developed the first generation of deep range hoods, raising the effluent rate to 80% to 90% in one stroke, bringing the product's technological level and functional level to a new level. It also marks the kitchen electric industry has entered a new era of technological advancement, innovation and development. At that time, the overall kitchen also began to take shape, three-piece, five-piece, more and more rich products, materials developed from stainless steel to other profiles, integrated kitchen smoke stove eliminate integration has emerged. During this period, the number, scale, and level of kitchen and power companies have been qualitatively improved. The upstream and downstream chains of the industry have been more closely integrated and the industry has entered the fast lane of development.

Kitchen appliances truly serve consumers and satisfy consumer demand from the range hood. In 2000, the kitchen appliance products represented by range hoods and cooking appliances have been highly accepted by the market and become indispensable daily commodities for consumers. Seeing this opportunity, European-style range hoods with a greatly improved appearance have entered the Chinese market, attracting consumers' attention with novel designs and fashionable shapes. Not only the appearance, the price of the European machine also reached 2000 ~ 3,000 yuan / Taiwan, while the price of deep machine was only 800 / Taiwan up and down, high-end positioning and prices shocked deep machine manufacturing companies. However, unlike China's eating habits, Europe is less fry and smoke is less, and the range hood has a low amount of pollutants, which cannot meet the Chinese people's cooking habits. Although it is aesthetically pleasing, it is “inappropriate” and deters the market. Although this product is defective, it has brought inspiration to the Chinese hood manufacturers. Soon after, the “European Machine China Core” was born in a Zhejiang manufacturing company represented by Fang Tai, Boss and Shuaikang. This localized product combines the above two advantages, satisfies the needs of Chinese consumers, and acquires technology and The double success of the market.

China's core products have invested a lot of capital in research and development, with high costs, high technological content, and high added value. The grades and prices will naturally rise. The price of a listed market will reach 3,000 yuan, which is also a high-end of the range hood industry. The prelude to development.

Shi Shilan believes that the history of the range hood industry, especially the high level of technological research and development, determines the high-output and high-output performance of the product, plus the industry's continued security, noise reduction, sewage, environmental protection, and aesthetics. The pursuit of the area determines the market orientation and direction of the high-end enterprises.