Regardless of social commitments, the continuing downward trend in China’s economy is an indisputable fact. Nowadays, the real economy is experiencing weakness and competition is becoming more and more intense. Especially in the hardware industry, it is almost plunged into a quagmire of chaos. In the face of serious homogeneity of products, single sales channels, and chaotic pricing system, it is a bit inconsiderate. Will be eliminated by the market. However, when most of the hardware brands were stuck in the development dilemma, Bangpai Hardware had gone against the market with accurate market positioning, advanced development strategies and profound technology and talents, and its sales performance did not fall.

After investigations by industry researchers, it was discovered that the top ten hardware brands of the hardware door locks do a good job in the following three aspects, which is worth learning from other brands in the industry.

The first is to get rid of imitators and copying. The biggest trick of the cottage is to increase the appearance of their products to the level of the brand, and then they use their own methods to sell, and then win the market. However, Bang Pai Hardware found through research that although the cottage is good at imitating, plagiarism, even playing a little trick on the appearance, but in the core of science and technology, but exposed a short board, hardware is the use of a very high frequency of products, opening and closing rate If not, the mutual opening rate will not drop, consumers will not buy it. So Bangpai Metal focuses on the core of the product, attracting consumers in terms of technology and materials, and gaining consumers' favor. Not tangled with the imitation of the cottage.

Second, broaden the channels, regardless of the traditional model. Bangpai Hardware also achieved a good sales performance on the Internet and is embarking on the establishment of its own online mall. In the information-based society, traditional sales channels are important, but they are not the only ones. They only dare to innovate and expand various sales channels. Let the entire channel become three-dimensional, in order to highlight the sales cycle and get a great deal of development.

The last is to start the brand battle. No matter how chaotic the market is now, the future of Chinese hardware is bound to be the brand's world. Bangpian Hardware has always attached importance to brand building. It is one of the top ten brands in China's door lock industry. It not only makes huge investments each year in CCTV, but also through multi-channel publicity. Instill consumers with the concept of branding. At the same time, through a rigorous price system in line with the development of the brand, the development of brand image stores, design theme promotions, etc., these methods will undoubtedly have a huge role in the promotion of brand building.

Bangpai Hardware has firmly grasped the mid-to-high-end market, accurately positioned itself, pursued a realistic and pragmatic approach, demonstrated its charm with strength, and gained the trust of consumers. Its success has a good reference for the hardware brands that are now trapped in the development difficulties.

Nowadays, China's hardware market has a vast development prospect. The increasingly loosened property market gradually allows hardware to usher in a springtime of development. However, due to the coexistence of opportunities and difficulties, some cottage enterprises that have not undergone serious rectification and have only immediate interests are doomed. Will fall before this dawn.