As a new choice for investment companies to attract investment, network investment will inevitably become the trend of paint investment, every year there are many paint companies to participate in network investment, or use the network to release investment information, for a lot of agents and market share.

The future is beautiful, and the road is tortuous. The network investment has not yet become the dominant mode of investment promotion. The development has encountered problems from various aspects, which has seriously hindered the healthy development of the investment scale of the coating network.

The coating network investment platform is limited. The domestic paint industry website has limited resources, various industry websites are mixed, and the network investment platform is limited. The website’s professionalism, authority, customer resources, franchised company information, and operating modes directly determine whether the coating network investment can be successfully run. Therefore, the choice of online investment platform must be authoritative in the industry. In terms of the paint industry, HC Paints, the most authoritative e-commerce platform in the industry, has been actively developing a network investment platform in recent years. The column for investment promotion at the beginning of this year has been successfully launched and has achieved good results. The latest spring paint investment trade fair is also being actively planned and will soon be on the line.

Cupboard corporate brand reputation decline Many paint companies do not pay attention to product after-sales service, do not pay attention to the product's image, do not fulfill the product's service commitments, leading to the deterioration of corporate image. The phenomenon of counterfeit brand companies taking the opportunity to cheat agents has also occurred frequently. The network is originally a virtual platform, and it is relatively easy for a lot of information to be falsified. A few unscrupulous companies are destroying the overall situation of network investment. In any case, as long as companies focus on integrity and hard power, there will eventually be opportunities for success.

Coating Agents' Speculation Psychology When many agents and enterprises negotiate on agents, they will put forward all kinds of harsh conditions, such as low cost, high profit, zero risk, etc. There is a profitable psychology that reduces the success rate of network investment.