For Chengdu Furniture companies, the exhibition is the starting point for investment, and the end of the exhibition is a new start.
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For the Chengdu furniture industry, the end of the exhibition is a full stop, and what about the future of the Chengdu furniture exhibition is a question mark?
After all, the exhibition economy is a market economy, and it will operate and develop in accordance with market laws. China is going further towards the world's Chengdu furniture powerhouse. How does China's Chengdu Furniture Fair go? In what ways should the overall competitiveness of Chengdu Furniture Fair in China be improved? How to improve the competitiveness of each fair itself? How can each fair be realized in the competition Harmonious development with the industry? How can the value of the exhibitors, exhibitors and distributors be more fully reflected? All of this is worthy of reflection.
"Expansion" is the ever-changing direction of China's manufacturing industry at this stage. It seems that at this stage, only the Chinese themselves can slow down the expansion of the Chinese. No matter how bad the external environment, no matter how big the difficulties encountered inside, no matter how many batches fell, Chinese furniture manufacturing industry is still like a motor car, shouting slogans, high-speed flying.
As an extension of Chengdu's furniture industry, Chengdu Furniture Fair is also expanding.
The duration of the Shanghai exhibition increased to 5 days, the exhibition area has achieved a leap from the previous 300,000 square meters to 600,000 square meters, and the number of exhibitors has increased to 2,800. Zhu Changling, chairman of the China Chengdu Furniture Association, said, "Our goal is to make Chengdu Furniture Fair in China reach 1 million square meters after five years of hard work. With a population of 1.3 billion, China should be the largest Chengdu furniture market in the world. The Chengdu furniture industry in China has To provide products with competitive advantages for the global market, and Shanghai ’s exhibition facilities and comprehensive facilities have hardware infrastructures that surpass Milan and high points. As long as our Chengdu furniture companies across the industry agree with this target and actively participate, our goal is to be able to achieve of.
In addition, it is a fact that the Guangzhou exhibition has shrunk. In the eyes of many people, the Guangzhou exhibition in September has only one "chicken rib". It is just to contain the gradually stronger exhibitions such as Dongguan and Shanghai. It is more of a strategic role. Beijing Inovice Chengdu Furniture Co., Ltd. President Yang Jianwei pointed out, "The September exhibition has always been deserted compared to March. One of the purposes of our exhibition is to show our faces and let the old dealers come together. More is to get the recognition of an industry, usually in September Companies that can participate twice a year, the September exhibition will be a bit like an obligation. As for how many new dealers come, it is not everyone can expect. "
From this perspective, it is normal for the Guangzhou exhibition in September to shrink than in March. It cannot change the fact that the exhibition has been expanding. What's more, if the exhibition area and the number of exhibitors of the two Dongguan exhibitions, the two Guangzhou exhibitions and the Shanghai exhibition held this year are combined, the expansion of the exhibition will be clear at a glance compared with last year.
From the perspective of the overall environment, the "Conference Economy Blue Book: China Convention and Exhibition Economic Development Report (2011)" (hereinafter referred to as the "Convention Exhibition Blue Book") issued by the Social Science Literature Press pointed out that the background of China's opening up and internationalization has been deepened Under the current situation, China's convention and exhibition industry is developing rapidly. In 2010, China's convention and exhibition economy showed a trend of increasing the total amount and improving the quality. In 2010, the construction of China's exhibition venues developed rapidly, and its construction efforts far exceeded the same level in 2008 and 2009.
Expansion is not a problem. If the expansion can still bring economic benefits to the enterprise and still meet the needs of the enterprise, then how to increase the scale is also welcome. However, the expansion of the exhibition did not bring a boost in popularity. Whether it is the Dongguan exhibition, the Guangzhou exhibition, or even the Shanghai exhibition, some companies have expressed that they feel less popular than in previous years, and there are fewer real furniture stores . Many people often just look at themselves and have no urge to place orders.
Chengdu Furniture Fair industry is observing