Brand Mix and Match: New Market for Traction Enterprises

As early as 2008, the pan-home industry had a business model of mixing and selling home textile products and furniture products, but this model has not been widely used by the door and window industry. In recent years, affected by the global economic environment and real estate control policies, the door and window industry has changed its previous business model dominated by specialty stores, and it has quietly become a mix and match. In some door and window brand stores, consumers can not only see different types of doors and windows, but even see different brands of products.
In this regard, the relevant experts pointed out that the strong monopoly of store chain stores forced manufacturers to embark on the road of self-built channels, and the combination of different brands can not only enrich the product categories of the stores, but also reduce operating costs. It also provides convenience for consumers. It can be seen that in the increasingly fierce market competition, the business model of mix-and-sell sales and product diversification will become the mainstream. This is both a need for development and a consumer choice for the market.
In the upcoming Guangzhou China Door Industry Expo 2012, more than 100 well-known door enterprises from all over the country have signed up for the exhibition. The exhibits cover finished doors, door accessories, door machinery, access control systems, door industry and so on. The integration and integration of these exhibitors allows us to more truly see the professionalism and coverage of the 2012 China Guangzhou Door Fair. And these are just in line with the current development of the door and window industry market, the door fair will surely wipe out the new spark of the market, and pull out the new market!

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