Entrepreneurs want to make money, philanthropists have to give alms, and both identities seem to be running counter to each other. But if charity benefits, then entrepreneurs and philanthropists will be able to connect. In recent years, many well-known flooring companies have joined the ranks of public charity. In the past, there was a one-thousand-million-dollar earthquake relief work on the floor of Jiusheng. There was a donation of scholarships funded by Fulin Lin’s “Follow the love of Fuyuan Lin” and donated more than one poor student.

Public welfare also benefits

In fact, doing charity is also doing marketing. The essence of public welfare marketing is that companies communicate with consumers through charity activities, establish a good corporate image, and improve brand reputation, thus promoting sales. Just like Philip? Mr. Kotler said in the “Corporate Social Responsibility” that a marketing campaign related to public welfare activities can support enterprises in attracting new customers, affecting the market, increasing sales, and strengthening positive brand recognition. In the flooring industry, public welfare marketing can obviously gain great benefits. For example, nature flooring has won the “Chinese enterprise (private enterprise group) for its brand activity of “pursuing the human-wood harmony and advocating zero-carbon life—2010 nature flooring zero-carbon China”. ) Top Ten Climate Public Welfare Marketing Campaign Case Awards, Live Video and Live Streaming by 100 domestic authoritative media have received the highest degree of social attention, and can infiltrate the brand culture with the degree of attention, so as to establish a good image and increase brand awareness.

Grasp the key points of public service marketing

To grasp the key points of the public service marketing, we must first understand what is public service marketing. Enterprises can neither "public welfare and public welfare", nor can "for the sake of business and public welfare," public welfare and business must be mutual and support each other. Public welfare action is not only the best way to express corporate social responsibility, but also an effective way to win government recognition and create influence on corporate brand. The excellent commercialization makes public benefit sponsorship a socially beneficial and profitable win-win for the company, and it gives companies the incentive to continuously invest in the loop.

Second, the public service marketing must be able to follow the trend and seize the opportunity. When major events or major accidents occur in the society, the government, the media, and the public have the highest degree of concern about the incident. If the company can take the initiative in the first time, it will inevitably attract more public attention and media coverage, so as to achieve the effect of mobilization. In the 512 earthquake, the joint contribution of floor companies played a very good role in real time.

Third, there must be strategies for doing philanthropy marketing. Public welfare marketing is an overall system project that runs through the entire marketing process. The successful implementation of public welfare marketing must integrate the company’s own resources, make it a topic and subject of public concern through attractive and creative activities, and become a newsworthy event, thus attracting media coverage and consumer participation. This event will be disseminated so as to enhance the corporate image, promote sales and achieve marketing goals.

Combining social welfare with the development of the floor companies themselves will result in greater, more lasting, multi-stakeholder social and economic benefits. The good economic benefits further promote the development of corporate public welfare. Floor companies must firmly grasp this point, and do a good job of public service marketing is also a brand strategy.

Combining social public welfare with the development of the company itself will result in greater, more lasting, multi-stakeholder, social and economic benefits. The good economic benefits further promote the development of corporate public welfare.