The reporter observed that the main peer competition model in the current Kunming market has adopted the plate competition model. China's furniture manufacturing sector mainly four sections: Jiangsu and Zhejiang plate to Hangzhou, Wenzhou, represented; Guangdong plate, Shenzhen, Dongguan, Shunde, represented by the number of furniture enterprises accounted for 1/4; North China Plate, with Beijing as the representative ; Southwest Plate, represented by Chengdu, Sichuan. These furniture brands divided by plates have a share in the Kunming market. If we compare this year's home furnishing market to a battlefield, then it will be the three major battles to take the lead in the home furnishing industry. "Hand-to-hand combat" Price cuts: discounts make the winds of interest more and more fierce The battle is fierce, everyone is fighting against bayonet. For the home furnishing industry, hand-to-hand combat has already emerged at the end of last year. In this year's sluggish market and people clinging to their pockets, the price war is inevitable. Reporter's comment: Compared with department stores and large-scale comprehensive supermarkets, the current home consumer market is not mature enough. Objectively speaking, the most attractive to consumers is the price factor, but the quality of products and environmental protection, services, shopping environment Factor has gradually become a factor for consumers to consider comprehensively. From an industry perspective, next year's price war should continue. The so-called "zero profit" and "negative profit" are just a way for merchants to promote and promote. In a market economy, reasonable profits are justified, otherwise there are only two outcomes: either the merchant commits suicide or the consumer is fooled. Competing for "positional warfare" Scale: The trend of expansion and integration suddenly accelerated In this year's home furnishing industry, some powerful companies have bucked the market trend and increased their integration and expansion. The new store of Red Star Macalline (view map) in Lujia Community, Fuhai Sub-district Office, Xishan District is also well prepared. It is expected to open in May this year . The expansion of the prefecture is also under active planning. The market turned cold and stopped. Scale efficiency has become a big topic that the home furnishing industry cannot avoid next year. Reporter commented: But many large chain stores such as Red Star Macalline and Actual Home are expanding nationwide. The expansion of chain stores ultimately leads to sales concentration, and big brand products will follow up. This is also the main reason why these stores keep opening stores and expanding outward. And for tenants, it is also very important to be able to show their image in big brands. These large-scale home furnishing companies are using financial capital or industrial capital to promote the continuous upgrading of the home furnishing industry, and are expected to rewrite the current situation of decentralized brands and low industry concentration. "Long battle" for eyeballs Brand: The home predator hits a lot of gold to make a name "Deep wine is also afraid of deep alleys. Now whoever yells, whoever buys and sells. For this year, the high-quality resources of the home furnishing industry are concentrating on large enterprises and big brands. , All perform very well, forming a "stronger gets stronger" trend. Reporter's comment: China is the world's largest and most potential consumer market, so everyone's basic consumer confidence is there. Excellent companies should seize this opportunity, plan ahead, call the brand early, amplify the brand effect, and adjust After the end of the period, it will enter the fast lane of development. The home furnishing company's investment against the market and branding will help businesses and consumers rebuild market confidence and shorten the adjustment period of the home furnishing industry. Power Tools Set,Garden Tool Set,Tool Spanner Set,Electric Power Tools Set SUZHOU NEWSTAR HARDWARE CO.,LTD. , https://www.sjnewstarhardware.com
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Three major battles in the home market will start
The Spring Festival was only passed in 2011 , and the country's eight articles and the third interest rate hike roared. Everyone is debating whether the home furnishing industry as a real estate downstream industry will die.