How can we effectively do marketing, consolidate and expand the market, and really promote the development of dye companies?

At present, some dye companies are keen on the overall market layout, are keen to do the national market and even the overseas market, and spread the limited resources like the pepper noodles to the whole country. They think that only by laying a big stall can they become bigger in the future. Some dye companies have invested millions of dollars in expanding the market last year, but the results are not satisfactory. Last year, they adopted a comprehensive market layout of the national market. The result was a wide-ranging and low-income, with little effect, resulting in waste of resources. Since most of China's dye companies are small and medium-sized enterprises, they do not have the ability to do the national market. They cannot bloom all over the country to do the national dye market.

Then, in 2012, dyes and small and medium-sized enterprises should develop, what should they do in order to succeed? Undoubtedly, optimize their existing market resources, reposition and layout the dye market, from decentralized resources to concentrated resources, from investment market to market-raising market, and gradually snowball-style expansion of the market.

The limited resources determine that many small and medium-sized dye companies can only take the market to market, which is a very safe and effective way. The so-called market-raising market is mainly aimed at the situation of insufficient resources of small and medium-sized enterprises. That is to say, to make a market do a good job and make profits, and then take the profit of this dye market to open up another dye market and find some foundation. It is better, and the dye market, which has a relatively large capacity of its own dye company, is developed as a key market, and it is trying to find a feasible and replicable model and then copy it to other dye markets. Instead of using the profit of the dye market to raise the dye market, there is no guarantee and it is difficult to carry out. If the strength of the enterprise is not good, then the market will be narrowed down. If a large area does not work, it will not be a province or a province. A key market.

When it comes to optimizing the market and rational allocation of resources, it is the effective integration and allocation of human resources and material resources, making the market of enterprises become an efficient market. In the spatial allocation of resources, rationally set up distribution outlets, rational layout management for agents and retailers, etc., extending services to every place in your product outlets, and providing convenient and efficient market efficiency and service quality improvement. . In terms of resource utilization efficiency, it must rely on information management. On the one hand, it uses informationization to provide convenience for the collection of information of agents and retailers, and also ensures the accuracy of information, so as to rationally select sales outlets, reasonable layout of retailers, The logistics transfer point provides accurate basis; on the other hand, it realizes better sharing of information resources in information management, saves a lot of resources and reuses in the better sharing of information resources, improves resource utilization efficiency, and makes enterprises dyes The market has become an efficient market. In terms of the efficiency of resource cooperation, first-line personnel such as dealers and enterprise sales should strengthen mutual cooperation and maintain a good market order.

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