The 50 President went to Chongqing to seek business opportunities. The new area is a Chongqing opportunity for home building materials.

On June 18, 2010, at the thirteenth anniversary of the municipality directly under the Central Government of Chongqing, the Liangjiang New District, which was eagerly awaited by the people of the city, was formally established. This marks the third national key new district in China after Shanghai Pudong New District and Tianjin Binhai New District. Fall to Chongqing.

The proposal and implementation of the Liangjiang New Area Strategy is a powerful driving force for the new round of Chongqing's economic development and is highly concerned by the whole country. According to the plan, Chongqing will be accelerated into an important growth pole in the western region, an economic center in the upper reaches of the Yangtze River, and a municipality directly under the overall planning of urban and rural development. It will become an important advanced manufacturing base and a modern service industry base in the inland, and a financial center in the upper reaches of the Yangtze River. And innovation center, to become an important portal for inland opening and a model window for scientific development. The opportunity for Chongqing in the Chinese home furnishing industry has arrived!

Officials, academics, home business

On "Chongqing Opportunity"

On July 24, 2010, the "Ask to Liangjiang · Chongqing Opportunities for China's Home Furnishing Industry" Summit Forum hosted by Red Star Macalline was held on the fourth floor of Red Star Macalline North Store.

It is reported that this summit is a home furnishing channel leader summit that integrates "political, industrial, academic, research, and business" exchanges and collision of ideas. It attracted Wang Yi, deputy director of Chongqing Liangjiang New District Management Committee, Beijing Market Association Home Furnishing Liu Chen, Secretary-General of the Market Branch, Executive Deputy Dean of Ni Ning, School of Journalism, Renmin University, Vice Dean of Pu Yongjian, School of Economics and Trade Management, Chongqing University, Chairman of She Jianbin, Nature Floor, Assistant President of Red Star Macalline, Beijing and Shanghai Wang Wei, the general manager of the Southwest region, and the presidents of 50 first-line home furnishing companies from all over the country participated together to discuss the development of the "Two Rivers New District" and the opportunities for Chongqing in China's home furnishing industry.

â–  Wang Yi, Deputy Director of Liangjiang New District Management Committee

Liangjiang New District

Will lead the development of China in the next 10 years

"The reform and opening up in the next 10 years will depend on the Liangjiang New District." Wang Yi, deputy director of the Liangjiang New District Management Committee, said at the summit forum on July 24 that in the 30 years before China's reform and opening up, the Central Development in the 1980s Shenzhen, the development of Shenzhen not only drove the development of the Pearl River Delta, but also communicated with Hong Kong and Macao, making the Pearl River Delta the fastest-growing region of China ’s economy; the central development of Pudong in 1990 not only activated Shanghai but also the development of Pudong Driven the Yangtze River Delta, making the Yangtze River Delta region the fastest-growing region in China; the central development of the Binhai New Area in 2000, the development of the Binhai New Area led to the Shandong Peninsula, Liaodong Peninsula, and the opening of the entire northern China, Binhai led the new century of China Ten years.

"If Shenzhen, Pudong, and Binhai each lead China ’s economy for ten years, then" one special zone and two new areas "have led China ’s past 30 years of reform and opening up. The next five to ten years will be the Liangjiang New Area, and the Liangjiang New Area will lead the future China. 10 years of economic development. If you miss the development opportunities of Pudong and Binhai, you must come to Liangjiang New District. "

Wang Yi said that he hopes more companies will build the headquarters settlement center and base in Liangjiang New District, and hopes that more companies will build tens of billions of billions of production bases in Liangjiang New District.

â–  Lai Jiao, Deputy Director of Municipal Commercial Committee

Chongqing's home building materials industry has great business opportunities

Hope enterprises to build production bases

"There are many opportunities for development in Chongqing, and more enterprises are welcome to come to Chongqing." At this summit forum, Lai Jiao, deputy director of the Municipal Commercial Committee, said: "With the rapid promotion of urbanization and the rapid development of the real estate industry, the home building materials industry welcomes Spring is booming, and Chongqing is no exception. "

Lai Jiao analyzed that the future potential of the Chongqing home furnishing market is huge. One is the acceleration of the urbanization process, the second is the acceleration of the industrialization process, the third is the strategy of one river, two wings and three oceans and the logistics development plan of a base and four port areas. The fourth is that Chongqing has always been a major industrial and commercial center in the southwest region. The good situation is that the fifth is that the construction of the "Five Chongqings" that Chongqing is vigorously promoting has created a good investment and development environment for Chongqing. This will certainly attract more enterprises and investors to invest in Chongqing.

Lai Jiao said that these have brought tremendous business opportunities to the home building materials industry and laid the foundation for the home building materials industry consumer market. Therefore, he is very optimistic about the future prospects of the Chongqing home furnishing market.

However, what makes Lai Jiao unsatisfactory is that there are so many hypermarkets and large markets in Chongqing's home building materials industry, but so many hypermarkets and large markets have not yet led and cultivated the corresponding home furnishing industry. There is no way out of the big market to drive the development of big industries. "I hope that the entrepreneurs in the home building materials industry will seriously analyze and judge the future development opportunities of Chongqing, and regard Chongqing as one of the production bases of enterprises to develop Chongqing's home building materials production." Lai Jiao said.

â–  Executive of School of Journalism, Renmin University of China

Vice President Ni Ning

Carry out "urban marketing" from the height of national strategic development to shape the image

"The Liangjiang New District is not only Chongqing but also national. It should build its image from the height of national strategic development, attract resources from all over the world, and turn it into a national business card." Executive Vice President of School of Journalism, Renmin University of China Ni Ning said this when attending the summit forum.

In Ni Ning's eyes, the newly established Liangjiang New District in Chongqing is a new highlight of Chongqing. It will become Chongqing's newest, brightest and most shining business card. This business card will also be national.

"From the perspective of city marketing, avoid homogenization with Shanghai Pudong New Area and Tianjin Binhai New Area, and explore the highlights of the new area to highlight the personality." Ni Ning gave his suggestions on how to create this city business card.

"New York is a classic case of successfully promoting the image of the city." Ni Ning gave an example. In the 1970s, New York designed a "big apple" when shaping the city's image. The big apple was used to represent the image of New York City, and then a new one was compiled. "I Love New York" song. Through an apple and a song, New York made the world famous, and then attracted tourism and investment, etc., shaping a unique city business card and revitalizing the tourism industry.

Ni Ning believes that in the process of creating business cards for the Liangjiang New District, enterprises and residents are the protagonists. City marketing should reflect the industrial characteristics through enterprises; to establish a brand image and reflect environmental advantages, the main body of environmental shaping is urban residents.

■ Wang Wei, General Manager of Red Star Macalline Beijing-Shanghai · Southwest Region

The fourth pole of the future Chinese home furnishing industry

"History has chosen Chongqing, and history has also given us a great opportunity to transfer." At the summit forum, Wang Wei, general manager of the Red Star Macalline, Beijing, Shanghai, and Southwest region, said that Chongqing just took over the best of China's entire economic transformation Opportunities. The establishment of the Liangjiang New District, where there is better infrastructure, and this place has a broader market and cheap labor, "I believe that if our home building materials are transferred to Chongqing in a timely manner, we can settle and invest here. I believe that in the future, it will become the fourth pole of China's home furnishing industry, and gradually become an economic belt with the existing home furnishing industry in Chengdu. In the future, the manufacturing of home building materials will become the fourth home building material after Guangdong, Beijing, Jiangsu and Zhejiang Production base. "

Wang Wei firmly believes that investment in the Liangjiang New District is correct. "Through five years of operation in Chongqing, we have achieved the 1.2 billion investment just approved from the originally planned 250 million investment. It should be said that 40% of the investment has been completed. We have two Jiangbei and Nanping stores in Chongqing. After the opening of the Nanping shopping mall, it means that the size of the two stores is 250,000 square meters. We have two other shopping malls in Liangjiang New District to be opened one after another in 2012. We believe that our investment in Liangjiang New District is correct. "

"I also hope that through the fact that we have successfully invested in Liangjiang New District, we can tell our partners, as well as the CEOs of the factories and brands present, in fact, Chongqing has a market, Chongqing has a good government, and we love life very much. Consumers, so it has all the necessary elements for us to make home building materials. "

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