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Hardware product differentiation competition, continuous innovation is king
Impressive consumers' hearts: consumers' diversified demand for products, product prices are no longer the absolute factors that influence consumers' purchases. The design of products and the overall appearance and environmental protection can become more and more consumption. An important factor in purchasing a product. In the current situation, the conventional promotion methods and simple products can not impress the hearts of consumers, discounts, price cuts, etc. have gradually become tired of the end consumers. Taking the differentiated competition route is a common topic in the hardware industry. Because the threshold of the hardware industry is relatively low, and the products of domestic hardware companies are similar in appearance and performance, the problem of homogenization in the industry is serious. The resulting price war between hardware companies has also caused many hardware products to fall into the "micro-profit" dilemma. Faced with the problem of homogenization competition, many hardware companies will realize the need to take a differentiated competitive route. However, differentiated competition is not a simple matter. On the one hand, there are many points that can be used for differentiated competition. Different sources of differentiation are required, and the resources and inputs required by enterprises vary. On the other hand, some so-called methods of getting rid of homogenization competition, after many hardware companies rushed to the top, the effect will be greatly reduced, such as brand strategy, many hardware companies in the case of insufficient knowledge of the brand marketing system, blindly Packaging and speculation on its own brand seriously lacks the basis for supporting brand value. As a result, many hardware products are not much different except for different brand names, different trademarks, and different slogans. How to find a different route that is most suitable for enterprise development according to its own characteristics, we need to carefully consider and analyze. For general hardware companies, it is not easy to achieve a perfect standard. However, if an enterprise is based on a certain demand of the target customer base, it is sufficient to support the development of the enterprise by achieving the ultimate in one aspect and forming a core competitiveness. Enterprises need to carry out market positioning according to their actual objective conditions. By accurately and comprehensively positioning products, enterprises, competitive positions and target consumers, they can be strictly distinguished from other competing enterprises, and consumers will obviously feel this difference. In turn, it has a certain position in the minds of consumers. Some of the more powerful enterprises can develop their own products at the technical level and strive to be the industry leader through independent research and development. Such differentiated products have considerable competitive strength, but in the hardware industry, only enterprises with real research and development capabilities and core technologies are only You can engage in the differentiation of the product's substantive layer. At the same time, it is not enough to just lead the technology and fill the gap in the market. To maintain certain advantages in the market competition, it is necessary to closely combine the research and development results with the feelings of using the products to provide products that are more suitable for consumer demand. To take the differentiated route, we must also do the surface work. In many similar products, how can we attract consumers in the first time and impress consumers? It also requires enterprises to use their brains, mostly in the packaging of hardware products. Work on styles, colors, etc. In addition to the product itself can be differentiated, for hardware companies, more differentiated competition is mainly reflected in the service. Good service not only helps to enhance corporate image and credibility, but also has important significance for the promotion of brand value. These services require hardware companies to carry out according to their own resources, and gradually establish a service system. Products that make consumers feel healthy, safe, secure, and decent have slowly entered family life. As people's lives and consumption habits change, some of the appliances used in the family have been replaced by daily hardware. Some sagacious hardware vendors have begun to focus on the design of products in the hardware market for families and individuals to meet the needs of the society. The usual design can not meet the needs of consumers, and the product design is driven by innovative ideas. Differentiation has become a successful road to innovative hardware.