Due to the rapid development of production technology and the high price of labor, developed countries have accelerated the transfer of medium and low-end products to the Third World, and they only produce some high-value-added products. DIY products become the new favorite in the hardware market. In recent years, with the ease of installation and maintenance of the architectural hardware products of developed countries in the United States and Europe, dotyourself products and tools have been greatly welcomed by the market. According to professional analysis, after 30 years of hard work, the Chinese hardware industry has become a veritable hardware country. After joining the WTO, with the reduction of import tariffs, foreign high-quality hardware products will be driven directly into the Chinese hardware companies from the "Hardware Power". To transform into a “Hardware Powerhouse”, it is necessary to develop the wings of branding and industrial regionalization.

Innovative technology and brand is the only way for a hardware powerhouse China's hardware product exports only earn 3% of total exports, not only the problem of technological content, but more importantly brand issues. The brand includes a lot of content, including services, reputation and so on. Reputation is golden, and honest business is fundamental. If we produce hardware products that don't carry people's brands, but sell them under their own brands, they can also be sold at the same price as OEM sales. Then our GDP does not know how much to turn over. At the same time, to enlarge and strengthen China's hardware industry, the involvement of large consortia is a key factor. Japan’s Panasonic and Sony did not originally engage in electrical appliances, but they were a large consortium. After seeing the prospects for the development of household appliances, they all stepped in, and now they dominate the world.

How to create China's own brand commensurate with the market is an issue that we urgently need to address. With the entry of the WTO, a large number of well-known international brands will also be flooded into China. This is what we often call the "wolf." "The wolf is coming" is nothing terrible. The key is that we must have a very good chance to block it. The development of the production and marketing of China's hardware industry must conform to the trend of domestic and international to internationalization, and use new marketing to drive the development of the enterprise and create an international concept. At present, China's hardware products have hardly ever played an international brand. Like Zhejiang Yongkang, although it enjoys a good reputation at home, it is still Zhejiang Yongkang, not China's Yongkang, and has not yet gone abroad. It is believed that after a period of hard work, there will be more and more brands of Chinese hardware products in the international community.

The combination of the market and the industrial region is a problem that cannot be ignored in terms of development needs. That is to say, our hardware manufacturing enterprises must take national interests as their priority and must not engage in unfair competition because of their own interests. China has a vast area. The conditions for the development of the economy in various regions are quite different. The hardware industry also has obvious regions. This is related to China's national conditions and is also a feature of China's hardware industry. At present, the Yangtze River Delta and the Pearl River Delta have become China's fastest growing economic regions. In recent years, the Yangtze River Delta Economic Zone has become the fastest growing area for foreign investment. Under this situation, the Jiangsu hardware industry has a huge advantage. This kind of advantage can be maintained and promoted through the expansion of the hinterland. For the other hardware industrial bases in China, first of all, we must first understand that there are relatively little known issues and that there is competition before development, but the development of hardware industry belts will inevitably adhere to the healthy competition among various industry bands, which will also benefit each The enhancement of the hardware industry in the region and the acceleration of economic growth. The market must be linked to local needs and industrial development. The hardware market cannot be an exception. This is the need for the development of a socialist market economy.

Integration of resources, the dream of a round of hardware power China exports more than 100 billion US dollars in hardware products each year (not including the mechanical and electrical products in the concept of general hardware), but the real gain is minimal, which is a matter of great concern in China's hardware industry It is also a fundamental issue in China's hardware industry. At present, China's hardware manufacturers' original accumulation and wealth accumulation have not yet reached a certain level. Therefore, it will take a long time for the hardware industry to become bigger and stronger. This is inevitable. In the process of internationalization, we must deal with the challenges. We must first do our own thing, build a good platform, and integrate resources. The goal of our hardware industry is to take the first step in catching up with Taiwan and catch up with Europe and the United States in the second step, which is on an equal footing with the world's advanced level and truly rounds the dream of our hardware power.