a) Japan: Japanese businessmen attach great importance to face-to-face contact and negotiation, and are not accustomed to telegraph, telex, and telephone-style links. If the middleman has a certain status, the results will be better after the introduction of face-to-face negotiations with the Japanese companies. Japanese businessmen attach great importance to human relations. At the beginning of the meeting, if you use nodding or mildly compliments, you will receive better results than shaking hands in Japan. The Japanese saying "hay" often means that he understands what you said and does not mean that he agrees with yours. Don't you misunderstand what he promised you. In business negotiations, Japanese businessmen pay attention to each other's subtle changes and reactions such as their feelings, tone, and intonation. They will avoid positive disputes or embarrassing situations. They will use indirect sentences to express their disagreement with your views. They usually do not easily agree to sign contracts until they have a clear idea of ​​their true intentions. Japanese foreign trade is generally based on collective agreement. They are accustomed to engaging in long-term, reliable and comprehensive contractual terms of negotiation. Once an agreement is reached, they are accustomed to solving problems on the basis of issues and privately solving the problem. They do not propose to go to the notary office to solve the problem.

b) United States: Americans like to eat and talk and generally discuss business. It is best to start breakfast. It is not necessary to have too much etiquette to discuss business with the Americans. Americans are generally energetic, outgoing, enthusiastic, self-confident, and decisive. They aim to achieve maximum benefits in trade negotiations. In addition, Americans are good at bargaining and can naturally introduce topics to this aspect. Americans are very interested in packaging. When negotiating, they attached great importance to packaging. Because in the United States, packaging is very important for the sale of goods. My American friend talked with me for a month and a half about a small package.

c) Britain: The British are not like the Americans. They do not do enough to prepare for work, but they have their own characteristics: being etiquette, friendly, good at communication, and making people feel happy. There are three taboos when talking about business with the British: First, do not wear striped ties; second, do not talk about the private affairs of the British royal family. Third, do not call them Britons directly. Say “British Britons.” This will make them very happy.

d) France: The French do not like you to mention too many personal issues, especially private affairs. When talking about business, try to avoid the above topics. French people like to use French as their negotiation language. They like to reach an agreement on the main trading conditions before they talk about the terms of the contract, and repeatedly refer to the terms of the transaction in the negotiations.

e) Germany: The Germans are very rigorous in doing things and seldom bargain with you. Once they bid, they do not like to make a counter-offer. They are less flexible and will not make major concessions. The Germans pay attention to choosing the right negotiating partner and are very good at solving problems with you. Pay attention to decent, pay attention to form. For a businessman with a title, he must call his title. In addition, they must shake hands with each other when they meet and say goodbye.

f) Northern Europe: (Finland, Sweden, Denmark, Norway, etc.) Scandinavian countries are much quieter than American businessmen. Negotiations began, and they often kept silent. After listening to you, they raised his questions, spoke candidly, and were good at finding and seizing the opportunity to reach a business. Focus on old companies, if your company is established for a long time, we must not forget to tell them.

g) Canada: Canadian businessmen do not like to do puerile, do not like the price changes, like long-term cooperation.

h) Australia: Businessmen like people with decision-making powers to negotiate with them. They also don't like prices changing. Once prices are determined, they no longer discuss price issues.