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Under normal circumstances, the automobile after-sales service is the largest in the market between 4 and 9 years of vehicle use. According to the internationally accepted saying, the profit generated by the aftermarket is compared with the relative pre-market, the ratio is about 7:3. In the entire automotive industry chain, the post-market profits will be at least double that of the previous market.
From the perspective of sales profit, 50% to 60% of the profits in the mature foreign auto market are generated in the service sector. China's automotive after-sales service market will be a geometric blowout. According to the inference, the market size in 2011 will reach more than 350 billion yuan. The global demand for hand tools will also increase greatly. The demand for hand tools in some developed countries will increase by more than 10% per year.
In this regard, China's tool hardware faces a fast-growing market, and it is necessary to seize the opportunity to quickly occupy or expand the market. The following points should be noted.
Clarify development priorities and promote industrial restructuring and upgrading
Vigorously develop power tools, hand tools, measuring tools, range finder, pneumatic tools, garden tools, desktop tools, focus on the development of high-end and exquisite combination tools, car-mounted tools, construction hardware, kitchen appliances and other products, accelerate the formation of multiple varieties , multi-standard, serialized core technologies and products with independent intellectual property rights.
Enhance independent innovation, especially technological innovation
Accelerate the establishment of a technological innovation system that takes enterprises as the mainstay and combines production, study and research. During the “Twelfth Five-Year Plan†period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovation and scientific and technological achievements industrialization projects.
Encourage both domestic sales and domestic sales, and both markets
Under the circumstances of strengthening independent innovation and self-owned brands, enterprises actively participate in domestic and foreign sales, walking on two legs, and the two markets are simultaneously. At the same time of OEM production, accelerate the transformation and upgrading of the industry, improve quality, and create independent brands and famous brands, which will play an important role in promoting exports. The combination of the two markets will help the company's stable and sustainable development.
Establish channels, brand promotion and maintenance
In the case of good products and guaranteed quality, it is especially important to carry out appropriate brand promotion. You can establish your own sales channels in the country, market through agents, and cooperation with the media. A lot, this requires companies to work hard to find the right way. The other is after-sale protection. Many domestic and international after-sales services are not in place, or basically no after-sales service, which has become a major weakness of ours. In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to this, it will affect their long-term development, and doing good sales is also a top priority.
Clear development priorities, promote the transformation and upgrading of industrial structure, and enhance independent innovation, especially the ability of technological innovation lies in enhancing the company's own strength; the two markets simultaneously, establishing channels, brand promotion and maintenance can occupy market share externally. Do a good job of internal and external efforts, in the increasingly fierce market competition and fast-growing market, in order to get a better share.
If necessary, each user can contact the manufacturer directly by telephone.
The demand for hardware tools has increased, how do companies seize opportunities?
Whether in the global tool market or in the Chinese tool market, the wide range of applications and demand for hand tools is beyond imagination, and hand tools are also widely used in the automotive repair industry. In the past two years, the number of car ownership has increased rapidly, and the automotive aftermarket, especially the car repair market, is heating up. The data shows that in terms of China's car ownership, it has exceeded 35 million, of which private cars have exceeded 18 million, and new cars accounted for 60% in the last four years.