The difference in the market of door and window hardware area Large domestic door and window hardware manufacturing enterprises began to develop from the southeast coastal areas, mainly in Guangdong, Zhejiang, Shandong and other places. After more than ten years of development, enterprises in Guangdong, Zhejiang, and Shandong still maintain market leading advantages and have strong competitiveness. Due to the unbalanced economic development among regions, there are obvious differences in the number of enterprises and their operational strength and scale between the southeastern coastal areas and the western regions. The market is mainly concentrated in large and medium-sized cities with relatively developed economies.

Affected by the level of economic development and climatic conditions, the demand for doors and windows varies greatly from region to region. In the developed regions of the country and in the areas south of the Yellow River, most of them use aluminum doors and windows because of the hot climate. In particular, under the requirements of the national energy conservation policy, many middle-to-high-grade properties are basically insulated and broken aluminum doors and windows, in order to play the role of energy-saving insulation. In the cold regions of northeast, northwest and north China, plastic doors and windows are mainly used. Solid wood composite doors and windows, aluminum-wood composite doors and windows are mainly concentrated in economically developed areas, such as Beijing, Shanghai and other places of high-grade real estate.

Due to the differences in the profiles and grades of doors and windows used in various regions, the types and grades of hardware and windows that are matched with them are not the same. The door and window hardware fittings used in economically underdeveloped areas are relatively simple and inexpensive. The price of hardware for each set of doors and windows is around RMB 10; in the middle and high-grade real estates in the developed and more developed regions of the North, we mainly use the internal flat-hanging underhang hardware system and the internal hinge. Hardware system, these hardware systems are mostly imported brands and a few domestic well-known brand products, each set of door and window hardware prices between 60-70 yuan; Southern economically developed areas, such as Shenzhen, Guangzhou and other places, more than flat window hardware System-based, multi-selection of domestic well-known brand products, each set of prices between 50-60 yuan; Beijing, Shanghai and other developed areas are mostly used solid wood and aluminum-wood composite door and window hardware accessories, each set at more than 130 yuan.

High-end door and window hardware advantage fades

At present, the domestic high-end door and window hardware market accounts for about 10%-15% of the total market, of which 5% are occupied by foreign brands, and the remaining 5%-10% are occupied by well-known domestic door and window hardware companies. Although the current market share of door and window hardware in the low-end market is relatively large, it also shows a trend of shifting to the mid-to-high-end market. Therefore, the proportion of mid-to-high-end market is increasing year by year. The author believes that with the passage of time, the market share of the future high-end market will increase.

In the high-end doors and windows market, as the European doors and windows still occupy the majority in the Chinese market, so foreign brands of door and window hardware have an early market competitive advantage. However, due to China's vast territory, regional economy and different climatic conditions, not all European brands of door and window hardware are suitable for the needs of the Chinese market. Only high-end building projects in economically developed regions and more developed regions will use imported door and window hardware. According to the statistics of the China Hardware Products Association, in 2010, the import value of door and window hardware accessories was US$110 million, and the importing countries were mainly Germany and Italy.

The domestic door and window hardware companies rely on their own clear understanding of the local market and a full range of product lines, overall market strategies, and high-quality after-sales services to occupy a higher market share in the domestic market.

At present, the domestic high-end door and window hardware market mainly has the following characteristics: adequate investment, high technology content, high energy conservation and environmental protection requirements, large body, and project operations become more standardized and rational. In addition, the building doors and windows of the wind pressure performance, rainwater permeability, airtight performance, sound insulation, thermal insulation performance requirements are getting higher and higher, its quality, grades are gradually rising, with the matching functions of door and window hardware, The quality and grade also rise. With the gradual standardization and maturation of the domestic high-end market for door and window hardware, coupled with the high threshold for entry in the high-end market, the industry competition landscape has begun to become rational and stable. At present, the level of profitability of the door and window hardware in the market shows a steady increase in the situation, while the profit rate of the high-end market is significantly higher than the industry average profit rate. According to the analysis of the relevant departments, the price of high-end door and window hardware is five times that of low-end products, and the profit is much higher than that of low-end products.

The status of supporting metal windows and doors will become history

There are a large number of door and window hardware companies in China, but most of them are small-scale, low-intensity, and backward-equipped, and they are small-scale workshop manufacturers. This type of enterprise is generally distributed in Guangdong, Zhejiang, Shandong and other places, with a geographical advantage in the low-end market occupy a certain market share.

Although the proportion of low-end door and window hardware in the total market is relatively large, but because the low-end market has always been in low-level competition, many companies, especially mid-to-high-end companies, have suffered greatly in this vicious competition. At the same time, as the country's regulation of the real estate industry and the improvement of energy-saving requirements, the growth of low-grade real estate projects slowed down, and the demand for low-grade doors and windows also gradually declined. With the further integration of the industry, small window and door hardware enterprises will gradually shrink, while large-scale enterprises will develop toward the middle and high end.

With the improvement of the technical level of door and window hardware accessories, the performance and production process is in line with international standards, and the idea that door and window hardware is an accessory will become a history. It will be upgraded from the supporting role to the same important position as the doors and windows.

With the improvement of people's living conditions and the pursuit of high-quality doors and windows, this has given unlimited room for the development of door and window hardware, especially high-end door and window hardware. Therefore, as a door and window hardware company, do not always indulge in low-level, low-price competition, according to the market's development direction, continue to design, develop and produce high-quality, high-grade products. Only in this way can we truly change the supporting role of the door and window hardware and push the door and window hardware industry to another peak.