As a carpenter opened the market gong, Red Star Macalline officially entered A shares!

 

On the first day of listing, the market value of Red Star Macalline soared to more than 60 billion!

 

This means that the carpenter named Che Jianxin borrowed 600 pieces to start a business 30 years ago, and now it is 100 million times!

How come this super phenomenal 100 million times? !

 

In the modern jungle law of weak meat and strong food, management master Peters once said: The distance has disappeared, either innovation or death.

 

Turning the road to build a new spoiled road of blue thread's entrepreneurial history, behind this 100 million times, is a heartbroken innovation story!

1

From names to epitaphs, innovation genes are everywhere  

Ma Yun likes to play Tai Chi, Wang Shi likes to climb mountains, and Wang Jianlin likes to engage in art collection. Chinese entrepreneurs can be said to have a wide range of hobbies.

 

As a family of carpenters, Che Jianxin ’s interest from a young age is very special-to innovate. Whatever planer, frustration, ink fountain, he likes to tinker with new features!

 

In the words of his friend, Che Jianxin has an innovative addiction. For example, he was originally called "Che Jianxing", and one day he saw that his name was unpleasant and decided to innovate.

 

So he swiped "Xing" into "New" with a big swipe, and from then on his ID card became "Car-Building New" to remind himself that he should never forget to innovate.

 

When he was less than 50 years old, he also prepared an epitaph for himself in advance: "Che Jianxin is an innovator and a trendsetter of the times."

 

Family and friends think that Che Jianxin is obsessed with "innovation", and only he himself understands that it will be uncomfortable to engage in innovation for a while!

2

Innovation completes the original accumulation of Macalline

In 1986, 20-year-old Che Jianxin felt that there was never a way out to work for others. So he borrowed 600 yuan from his uncle and started a small workshop.

 

Three years later, he had his first facade-Red Star Furniture City.

In addition to selling its own furniture, Red Star Furniture City also acts as an agent for furniture from other manufacturers. This traditional business model takes the set of "enter and sell again, and make the difference."

 

Che Jianxin slowly discovered that in this process, the original factory had to eat a part of the profit, the distribution channel had to eat a part of the profit, and finally fell into his own pocket.

 

As a result, Che Jianxin decided to break the original business model, build its own factory, produce its own, shop before the factory, self-production and sales.

 

In addition, he also introduced a combination of mechanical + manual furniture production model, using standardized management, production efficiency has increased more than 20 times!

 

After gaining a firm foothold, Che Jianxin opened more than 20 branches in Jiangsu. By 1995, Red Star Furniture was already well-known!

 

Che Jianxin not only gave back 600 yuan to his uncle, but also added a 20,000 yuan red envelope!

3

Innovation lays the Macallan home hegemon

As the number of new and small-scale stores built by cars increases, the problems in this industry continue to magnify. For example, management can't keep up, the capital chain is often tight, store rents devour profits, and so on.

 

Che Jianxin, who has always regarded innovation as more important than sexual life, can't think of a good solution for his hard thinking and meditation. His hair is anxious!

 

How is it good? !

 

In 1996, the "Tu Baozi" Che Jianxin went abroad for the first time. When he saw a huge "Mall" in the United States, there was a joy in his heart-he finally found his way.

 

After returning to China, he concentrated all the funds and talents of Red Star Macalline and established Mall. At the end of the last century in China, this was definitely a huge event!

 

On December 31, 2016, China gave birth to a world record. Red Star Macalline opened its 200th shopping mall, becoming the largest number of large commercial Mall operators in the world.

 

This is the masterpiece of Che Jianxin's original strategic transformation!

 

Here, Che Jianxin also designed a brand new "Dual Mall" mode. Home Mall + Shopping Park commercial Mall linkage, not only to meet people's needs to buy household items, but also to eat and watch movies bring the mall's total popularity!

 

In 2016, Red Star Macalline's revenue was 70.6 billion and net profit was 4.3 billion, firmly occupying the position of China's home furnishing market leader!

4

Innovation never sets limits on yourself

The biggest enemy of innovation is always yourself, because only you will set limits on yourself.

 

As Che Jianxin said: "'Self-setting' is the enemy of creation. It is like a swamp, and you are stuck in it and you can't move forward. In this way, all your original abilities will shrink and deteriorate."

 

Therefore, on the road to entrepreneurship, he never set limits and never believed in evil. For example, the two Macalline shopping malls in Shijiazhuang are only 4 kilometers apart, and the two shopping malls in Chengdu are only 1 km away, and they are almost adjacent!

 

By convention, your own store is so close to death! But in fact, these malls are operating very prosperously.

 

"So, we should not be bound by some so-called norms that have been established by convention, but return to our original intentions, to our own small universe, and always ask ourselves: how can we not repeat others, nor repeat ourselves!"

 

The chicken soup made by Che Jianxin, a carpenter with a junior high school degree, is really superb!

5

The top three in the world, succumbing to Harvard Business School

It is said that the new innovation of car construction has supported the Chinese home furnishing industry, and no one should object. This is because without him, the Chinese home furnishing market is definitely occupied by foreigners!

In 1999, B & Q, Britain's largest home furnishing brand, entered China;

In 2000, Germany ’s No. 1 OBEID aggressively entered China;