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NO.1 triangle debt problem
Bottleneck 1: When is the triangular debt?
On March 29th -3-1st, during the third International Stone Fair in Shanghai in 2005, the reporter interviewed Dr. Fan Linken, Secretary General of Shanghai Stone Industry Association. He introduced that the arrears of Shanghai Stone Project are very serious. According to incomplete statistics, in 2004, Shanghai directly used the facing stone in the project to reach 8 billion yuan, and the arrears of more than one year reached 1.9 billion yuan, accounting for about 25%. The arrears of more than two years are 700 million yuan, accounting for about 9%. Although 10% of the arrears of more than one year are generally the normal deposits stipulated in the contract, the remaining 15% are not normal. A substantial portion of the 10% arrears over two years has been converted into an infinite triangular debt. According to Dr. Fan, the bad news in the stone industry eventually led to forced discounts, which caused the loss of Shanghai stone enterprises to be about 200 million yuan per year, and the annual profit of the entire Shanghai stone industry was only 50,000-600 million.
What is the cause of this situation? It is understood that there are many ways to maliciously default in the stone industry. If some decoration companies rely on the favorable position in their contract negotiations, they use the urgent mentality of stone enterprises to undertake the project and the unfamiliarity with the legal provisions. They deliberately set traps in the contract and put forward some unreasonable clauses. On the basis of the need to smash stone enterprises; in addition, the use of natural stone color differences, cracks and other characteristics and the acceptance criteria are not perfect, deliberately create troubles, disputes, in order to achieve the purpose of default or even debt.
The malicious default of triangular debt has a great impact on stone enterprises: First, enterprises can only continue to grow and grow if they continue to make profits, accumulate, and reinvest, and triangular debts become a roadblock for the development of enterprises, thus affecting the overall level of the entire stone industry; second, it is often The company only pays attention to short-term behavior, pays attention to relationships, walks behind the door and other unfair practices, and encourages some squally evils in the stone industry. Third, for foreign enterprises, the triangular debts have caused them a great psychological burden, making them more in the future. difficult.
Countermeasures: In response to the above-mentioned malicious arrears, stone enterprises should formulate corresponding countermeasures in a targeted manner. Dr. Fan pointed out that the first step should be to draft a standard contract text, focus on training, and standardize the order of engineering operations. All local stone associations should promote a unified contract text in the industry, develop engineering guidance prices to carry out training for industry personnel, and continuously improve the quality of the industry. Secondly, provide legal and technical assistance to member companies in a timely manner. The legal counsel of the associations and the member rights committee should promptly intervene in some engineering disputes; once again, advocate the standard operation, and it is strictly forbidden to undertake the project.
NO.2 stone engineering heavy material and light technology
Bottleneck 2: Stone engineering heavy material and light technology
In the interview with the vice president of Shanghai Stone Industry Association, the chairman of Shanghai Lujiazui Stone Co., Ltd., senior engineer Chen Xulin learned that many stone projects now focus on materials and neglect the techniques, which brings a lot of trouble to the further development of stone enterprises. Specifically, in the selection of stone, it is usually one-sided attention to the surface color and pattern of the stone, while ignoring the intrinsic properties of the stone. Natural stone is naturally formed, and its mineral content varies widely, which determines its physical and chemical properties. As a high-grade decorative material in the world today, stone must be reasonably selected according to its physical and chemical properties, color and pattern in the use part, function and service life of the project, and adopt modern nursing products for scientific protection treatment. In order to highlight the decorative effect of high-grade materials such as beauty, durability, naturalness, environmental protection and safety of stone.
Some owners and construction workers often attach great importance to the color and texture of stone. However, the technical content of the matching of stone color and construction is generally insufficient. The one-sided emphasis on the quality of the material itself leads to the lack of technical methods. Good and affect the decorative effect.
For example, the materials are not harmonious, the flatness, the color difference, the corner processing is not refined, the thick branches and leaves, and even in the dry construction of the stone with a large technical coefficient, there are certain quality hidden dangers. With its natural, luxurious and beautiful features, stone plaques are increasingly used in the decoration industry, and continue to grow from indoor to outdoor, from low to high, from small to large. In the past few years, stone curtain walls were only used in the wall skirts of buildings, but now they are constantly developing to the tops of tens of meters and hundreds of meters. Imagine that high-rise decoration uses hundreds of slabs that are five times heavier than glass. If there are hidden dangers in raw materials, processes, and construction methods, the stones will fall from the sky, and the consequences will be disastrous. Therefore, the quality of stone decoration not only affects the decorative effect, engineering quality, but also the safety of people's lives and property.
Countermeasures: The construction team must be specialized. There are many processes in the construction of stone decoration projects, the project is very complicated, and the professional attributes are extremely strong. Therefore, stone installation personnel are required to understand the basic knowledge of stone and understand the requirements of construction specifications. Which joints are steel joints, which joints are flexible joints, where marble glue can be used, and where elastic rubber must be used. For example, the reserved gap in the stone hanging method should not be padded with a steel pad to avoid damage to the stone curtain wall caused by factors such as settlement and wind pressure. In order to ensure the professionalization of the stone construction team, President Chen proposed to set up a construction industry management office to apply for a management system for professional qualification certificates for stone construction enterprises.
NO.3 homogenization competition is intensifying
Bottleneck 3: Homogenization competition is intensifying
The reporter visited several very famous stone distribution centers across the country and found that homogenization and disorderly competition are almost far away: Guangdong Yunfu Hekou Town, Fujian Quanzhou Shuitou Town and Chongwu Town, Shandong Laizhou Village and Xiaqiu. The stone promulgation in these areas has a certain commonality, that is, they all engage in the same variety at the same time. Although it can form a scale effect, the small, earthy, scattered, chaotic and poor situation of the scattered stone enterprises has caused many enterprises to suffer from the consequences.
In Yunfu, there are more than 2,000 stone processing enterprises, large and small, and the information dissemination is relatively fast. When a new product is launched, everyone will flock to it. As a result, there is little profit related to the quality of the product.
According to the person in charge of Yunfu Yili Sandstone Co., Ltd., when the sandstone just came out, everyone was not optimistic, but because of the good sales, everyone followed. In a few years, the sandstone was reduced from 300 yuan per square meter to 100. Around the yuan, it can be said that the profit is reduced to a minimum.
Shuitou Town is a stone for all people. Two years ago, the main small-scale play, two years later, Shuitou Town has established the status of China's largest stone processing base. Today, four years later, Shuitou Town has become the "kingdom" of Chinese stone processing. According to Secretary-General Chen Yanfei of Quanzhou Stone Industry Chamber of Commerce, Shuitou Town of Nan'an City mainly deals with all kinds of stone processing, especially marble, and most of the Chongwu Town of Hui'an is a professional tombstone. In Quanzhou, there are at least 3,000 stone enterprises, more than 2,000 stone enterprises registered in the industrial and commercial department of Nan'an Shuitou, nearly 100 in Quangang District and nearly 1,000 in Chongwu Town of Hui'an. This data is only a conservative estimate, and there are still many family workshops that do not count. Most of the stone enterprises in Quanzhou are small and medium-sized enterprises, and the number of enterprises with an annual output value of more than 50 million yuan will not exceed 100. This led to disorderly competition, similar products, falling prices, falling profits, etc., which seriously affected Quanzhou stone enterprises to become stronger and bigger.
Countermeasures: 衽 Differentiating strategies. Xu Rongqi, president of the Xiamen Stone Chamber of Commerce, believes that the key to the development of stone enterprises at this stage is the travel differentiation strategy, that is, large enterprises are going to scale operations, and SMEs must have their own characteristics. Because in the past few years, Quansha stone enterprises generally implemented low-cost strategies, but after a certain period, the cost, price, production process, materials and other convergence, the average profit of the industry declined, only to implement a differentiated strategy can have a larger development space.
NO.4 industry standard is not standardized
Bottleneck 4: Industry standards are not standardized
For the time being, China's current product standards for natural granite building panels use the JC, 205-92 "natural granite stone building panels" building materials unemployed standard implemented in 1992, which has been around for more than ten years. Not denying that the standard has played a positive role in promoting the development of Sanling. However, with the development of science and technology, the upgrading of equipment, the strict requirements of the decoration industry, and the integration of international practices, China's current standards need to be revised and improved.
Standards are the decisive factors for regulating market order, the premise for achieving sustainable development of Sanling, the basis for realizing scientific management, and the fundamental guarantee for entering the international market. At present, the reason why the competition is disorderly, the price is low, and the heart is full. The fundamental reason is that the system is not perfect and the calibration of this profession is not standardized. Greatly damaged the overall image of Sanling's unemployed, but also seriously damaged the interests of consumers. There is no uniform standard for product quality, so foreign companies can't easily place orders. At the same time, foreigners use this weakness to suppress prices everywhere, which makes China's Sanling industry miserable and restricts the pace of development of Sanling.
Countermeasures: Align with international practices. Recently, 13 standards of China's stone industry, which was initiated by the National Building Materials Avoiding Sanling Quality Monitoring Center, passed the review organized by the National Building Materials Bureau Standards. The 13 stone standards approved for this passage have 10 national standards. They are: "Test Methods for Natural Finished Stones", "Natural Granite Building Boards", "Natural Slate", "Test Methods for Natural Finished Stones". Wait. There are three industry standards: They are: Natural Granite Blocks, Natural Marble Blocks, and Natural Marble Building Bans. These standards are collectively referred to internationally as a basic standard for the national stone industry, representing the level of technology, production, trade, resources, environment and sustainable development of the stone industry, which has always been valued by developed countries.
It is reported that more than 30 institutions and enterprises have participated in the work of the 13 standards (revision). The starting units refer to the advanced national and regional standards of the world's stone such as the United States, Germany, Japan, Spain, the European Union, the former Soviet Union, and Italy.
NO.5 does not pay attention to the green environmental protection of stone
Bottleneck 5: Do not pay attention to the green environmental protection of stone
China's stone industry has made great progress in stone mining, product processing and market development, but the stone industry has also brought many problems, such as waste of resources, ecological damage, environmental pollution and other serious problems.
In the field of stone mining, the production is mainly carried out by flame cutting and horizontal blasting. Some small mines even use the backward method of shooting and shooting to produce stone blocks. These processes not only make the stone resources seriously waste, but also the stone ore body. Serious damage, the size of the produced blocks is not uniform, the yield is low, and the mine workers have high labor intensity, poor safety, serious pollution, low production efficiency, and poor economic benefits.
In the processing, the diamond cutting blade is mainly used to cut the stone. Due to the thickness of the circular saw blade itself, in the sawing of the plate, the material that becomes waste of stone waste accounts for 40%-50% of the stone cake, and is sawn into a plate. The finished product rate is only about half. As the demand for ultra-thin sheets in the construction industry increases, the cutting waste caused by the formation of stone chips will be further aggravated.
Countermeasure: At the 5th China Xiamen International Stone Fair, Dr. Alex.Mojon, a Swiss geologist and secretary general of the Ruishi Natural Stone Industry Association, said that in order to reduce pollution and improve efficiency, they commonly used diamonds in stone production. The advanced mining technology of beaded saws has truly realized the greening of the stone mining process.
NO.6 contempt for stone marketing work
Bottleneck 6: ignoring stone marketing work
In Zhongxin's stone enterprises, except for those who know the top grades, large-scale large groups or limited companies, most of the enterprises belong to family-owned enterprises. They are both bosses and marketing, and they have several jobs. Nowadays, with the increasing refinement of social division of labor, more and more stone companies are beginning to focus on the cultivation of marketing talents. Fujian Mingchao stone industry enterprises began to focus on the cultivation of marketing talents. Mr. Huang Mingchao, Chairman of Fujian Mingchao Stone Industry Co., Ltd. said that it has made great progress in the vertical direction. It is reflected in the fact that more and more enterprises have established marketing departments, set up their own marketing teams, and hired middle and senior marketing management talents. Improve their own marketing strategy planning and execution level; but horizontally, there is still a big difference between marketing talents, the ability is big or small, not sending the same.
Countermeasures: Architecture marketing network. The growth of an enterprise is inseparable from the rational use of effective resources, including human resources. In foreign countries, many companies determine the speed of enterprise development based on the supply speed of talents. Therefore, many foreign companies have just started to “dig†people when they first entered the Chinese market, and then turned to internal training to enhance their talent reserves. . Preparing for future expansion Many large companies and multinational companies have done a particularly good job in this area, not only to attract talent, to stabilize talent, but more importantly to continue to train talent.
NO.7 related costs climbed up
Bottleneck 7: Related costs skyrocket
Secretary-General Chen Yanfei of Quanzhou Shiye Chamber of Commerce said in an interview that the stone industry is now in a dilemma. The main reasons are three: First, transportation costs have doubled. The Road Traffic Safety Law, which was implemented on May 1, 2004, imposes strict regulations on vehicle overload and over-limit work, which makes the cost of transportation of blocks and products rise sharply. According to estimates, the transportation cost per cubic meter of block material increases by 300-800 yuan, and the price of seaborne freight imported by imported blocks is 100-300 dollars. At the same time, various stone processing materials, such as mechanical parts, abrasives and abrasives, also followed the price increase. Second, the power supply in the summer is tight. Stone enterprises are experiencing power cuts and power outages. In order to cope with strict delivery schedules, they have to use backup power to generate electricity, resulting in a sharp increase in production costs. Third, the state has strengthened macroeconomic regulation and control. The economic development has been intensively shifted from focusing on ecological survival and sustainable development to strict management of mining, and raising various fees. There are shortages such as G603, G632 and G33 on the market. The price of raw materials has risen and it is unable to meet the urgent needs of production.
In addition, I also learned in the interview that the packaging cost of Sanling is also climbing. According to Zhang Zhenyue, the person in charge of Quanzhou City Co., Ltd., the packaging of the three edges mainly uses wood. It is understood that the price of imported timber in Beijing has risen from the end of February, and the first increase is the price of logs and sawn timber. Its price has risen by 20%, because China's existing forest resources cannot meet the whole society's wood. Demand, timber imports have increased year by year, especially high-grade timber basically depends on imports, and from the rise of various types of imported timber prices this year, the increase in logs and sawn timber is significantly higher than the plate.
Countermeasures: The state takes measures to reduce tariffs. In August 2004, the Daxie City Trade Development Bureau and the relevant departments submitted proposals for the “zero tariff†for the import of triangular materials from the Ministry of Commerce, the Ministry of Finance and other relevant ministries. According to relevant persons from the TDC, the Ministry of Commerce and the General Administration of Customs jointly, below, from January 1, 2005, the import tariff on China's triangular margins will be reduced from the current 4% to 1%, and the export prices of stone enterprises are bullish.
NO.8 brand added value is low
Bottleneck 8: low brand added value
We know that traditional natural stone is mainly marble and granite, and the products are mainly 2CM thick plates.
In order to reduce costs and adapt to market demand, in recent years, all stone enterprises in China have continuously improved the level of technical equipment, adjusted product varieties, improved product structure, and produced various natural marble, granite, sandstone and slate raw materials to meet market demand. The ultra-thin board, composite board, tomb, stone, mosaic and all kinds of special-shaped stone with low cost, high competitiveness and high added value have expanded the use and consumption of stone and opened up the international market.
The quality of domestic sandstone and slate is world-class and is gradually gaining recognition in the international market. For example, sandstones in Yunnan, Sichuan and other places in China, such as sandstone, Shaanxi, Henan, and Hebei, are world-class and have great potential for future exports. Overall, brand added value is still very low.
Countermeasures: seek development with quality and create credibility with service. Whether mining or processing, the company uses advanced technology and equipment to produce high-quality stone products. At the same time, it must be consistent in terms of service, pre-sales, after-sales and transportation.
Eight major problems and root causes of China's stone industry
In recent years, driven by the global economy, China's stone industry has developed by leaps and bounds. According to senior industry insiders, China's stone import and export trade totaled nearly 5.5 billion yuan in 2008, an increase of 17.14% over the previous year. Of this total, exports were 3.943 billion US dollars, an increase of 15.06% over the previous year; imports were 1.545 billion US dollars, an increase of 22.72% over the previous year. During the difficult period, the substantial growth of stone import and export indicates that China has huge stone processing capacity and consumer market, and has become a veritable world stone processing center. Chinese stone has shown a vigorous development trend. However, we must always keep a clear head. Compared with some well-known foreign brands, there is still a big gap. There are still many hidden dangers behind the prosperity. They restrict the Chinese stone industry to a greater extent.