[Time]: March 19, 2012

[Location]: Shenzhen Furniture Fair

[Guest] Zhuang Weiyuan, General Manager of Shenzhen Yuanfangyuan Development Co., Ltd.

[Reporter]: President Zhuang, hello! We know that the situation of the entire furniture industry last year was not very optimistic, so did Yuanfangyuan's sales performance increase last year?

[Zhuang Weiyuan]: Although it did not reach the expected goal, it still increased.

[Reporter]: What products did this exhibition bring us?

[Zhuang Weiyuan]: The new brand Zhuangmanwu that we launched in September last year also appeared in our showroom. At the same time, we also brought smart series products.

[Reporter]: Yuanfangyuan has been making smart furniture, and once exhibited a smart bed exhibition at the Shanghai World Expo. What difference is there between the smart series launched at this exhibition and the World Expo?

[Zhuang Weiyuan]: This model is more intelligent and practical; because the previous model exhibited at the World Expo was more conceptual and very large in size, the average family ca n’t put it down; It will not be said that it is very large and saves space.

[Reporter]: Many dealers are saying that the store has been too strong in the past two years, and has reached the point of "kidnapping the store", do you agree with this view?

[Zhuang Weiyuan]: I do n’t think so. In fact, the store gives us a platform for furniture companies. Although the rent is sometimes expensive, we can still communicate with the store when the situation is not good, and in what way can we achieve mutual win-win. Although some brands open their own independent stores, this is actually very hard, and the store will be our main sales channel in the future.

[Reporter]: Do you think there are too many stores now; there are statistics that some cities have reached a few square meters per capita, but in fact the Chinese people ’s spending power is not that great.

[Zhuang Weiyuan]: This may happen in some cities, but not in all parts of the country. We have to look at the whole country. It may be that some cities have too many stores, but some local stores are not enough.

[Reporter]: Some time ago, the house actually put forward a slogan, making furniture requires "clear prices". What do you think of this approach?

[Zhuang Weiyuan]: This approach is good. In the past few years, furniture companies have been affected by some adverse events, making everyone think that the entire furniture company is a profit-making industry. In fact, the old furniture factory has always been of the same quality and price. Conform.

[Reporter]: Many people say that "clear price" is actually not in line with Chinese consumption habits. Chinese people like to buy discounts. Your price is dead. Like this set of sofas, it is worth 1,000 yuan, and the price is also the same. 1000 yuan, but consumers are used to saying that he will definitely think your price is only 800 yuan.

[Zhuang Weiyuan]: I also said just now that some companies did intentionally report high prices, which is not good to say. Some companies messed up the market, but companies like Yuanfangyuan have always set prices High is a more civilian product. As a businessman, we must make a profit, but we also hope that consumers will get good products at low prices.

[Reporter]: Have you ever thought about going to the second or third-tier market for the launch of the product?

[Zhuang Weiyuan]: Yes, in fact, our Zhuangmanwu products go to the second and third tier cities, and even the fourth tier cities can see specialty stores. Generally speaking, the stores in the second- and third-tier cities or the fourth-tier cities may have poorer quality and lower quality, but I hope that even people in third-tier cities can enjoy excellent quality and affordable prices.

[Reporter]: The furniture market in recent years has not been good, which has caused many people who make furniture to say that making furniture is too painful. This industry is particularly unhappy. Are you happy making furniture now?

[Zhuang Weiyuan]: I do n’t think so. It was my own interest to make furniture, which has been passed down from my parents. I have been in touch with furniture since I was a child, and I am very affectionate with furniture. I wouldn't say that the market is not good, I will feel unhappy, and I will be unhappy in making furniture. I have no such idea. I think if you do one thing, your hobbies are here, and you will not feel tired and unhappy if you do anything. Just like the market is not good, we try our best to find problems from ourselves. Why are we not doing well, instead of always thinking that the market is causing all the problems.

We should start with more of our own problems, and then face consumers, develop products based on consumer demand, and consumers decide everything.

[Zhuang Weiyuan]: Many companies say that 2012 is very sad. When the market is not good, we can only find the reasons from ourselves and improve our internal skills to be able to break through under such circumstances.

[Reporter]: What are your expectations for 2012?

[Zhuang Weiyuan]: If you are an enterprise, I hope that this year will have a relatively large growth, which is the basic of our business; although the momentum in 2012 is not good, we still launched three new series for the market Can enjoy our products.

[Reporter]: Thank you.

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