The beginning of the peak season, the mahogany furniture market is expected to pick up

From the second half of last year to the first half of this year, the retail market of mahogany furniture has been sluggish, and several mahogany furniture brands have put down their prices to wage a price war. Even Tianhong, who has always been known for his unconventionality, couldn’t stand it anymore. He urgently staged a good show of “low-cost cash and life-saving”. Unexpectedly, it is these actions that put down the tragic promotion of the body, knocking down the wait-and-see mood of many money-supply buyers, and driving the whole rosewood market to pick up in the second half of the year. Before and after the National Day, many days, even the Tianhong store appeared to snap up, and the shopkeepers were horrified at the door of the store. Netizens rushed to buy the Raiders online, and sales continued to blow. Even in the later period, even Tianhong was forced to enter the market “quasi-spot”, and the sales of open-line production products shortened the supply cycle and eased the shortage of terminals.


Speaking of mahogany furniture, everyone first thinks of noble, elegant, and valuable, is a luxury of high-end consumer. When consumers buy mahogany furniture, they often look at the wood species and crafts carefully, and shop around. The price is not the first element of mahogany furniture. Therefore, even the definition of “putting down the body” refers to the civilian product with a high price ratio, and emphasizes the return of value. This is completely different from the price war that is prevalent in the industry, or the shoddy and shoddy in terms of product quality.


The end of the redwood market is not prosperous, the key is to see whether the product is good or not, not the right way for consumers. Even Tianhongbaiyun said, "Good products must stand the dual test of quality and price." In 2015, the "spot low-cost cash-save life-saving" that changed the direction of the industry was very eye-catching, but more importantly, it mobilized consumers' enthusiasm. Good product. Good price, good quality, good style is the root of even the best selling of Tianhong. For example, according to the "low-cost cash-out" policy, the price of the 6-piece set of the chicken-wing wood of the popular popular series of furniture has dropped from the original 10087 yuan to 4841 yuan; the 6-piece set of African red sandalwood has dropped directly from the original price of 44,647 yuan to 21,431 yuan. It is the root cause of temptation to consumers.

Industry insiders suggest that regardless of whether the sales season is ushered in at the end of the year, mahogany furniture companies should purify the market and curb the rebates that have always been criticized. For example, the price of a set of furniture is 80,000 yuan, and those who bring you to buy furniture have basic rebate points, 10% rebate is the base, and some even go to 30% - 50%! Only by removing the gray areas such as rebates can we really benefit people and protect the interests of consumers.



According to Lian Tianhong's current best-selling momentum, Baiyun predicts that the peak season will also arrive as scheduled. "When the peak season comes, it can be done to 'do not bully'. This is the most precious. In the previous period, even in the case of the popular scalper receiving goods, even Tianhong can still fully respect the real needs of customers, and does not allow direct sales staff. Selling furniture, only allowing customers to freely and independently purchase, these are very valuable. In addition, the quality of the real material and the original style design of the Forbidden City continue to maintain reasonable pricing, which is noble and inexpensive, and successively set new ones. The hot selling legend has become a matter of expectation."


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