As a leading company in the home circulation industry, Red Star Macalline has been constantly moving. Following the news that ICBC executives airborne as CEO and e-commerce platform Hongmei Mall will be launched in July, Red Star Macalline is developing new media channels and launching the decoration and saving money app in Beijing and Shanghai to guide consumption. The industry generally believes that this series of actions shows that the listing process of Red Star Macalline is speeding up.

ICBC executives airborne red star

On June 14, Red Star Macalline official Weibo announced that Zhang Qi, former general manager of the Private Banking Department of the Industrial and Commercial Bank of China, and party secretary Zhang Qi joined Red Star Macalline and planned to serve as the director, vice chairman and executive president of the group.

Red Star Macalline publicly stated that Zhang Qi has deep knowledge in retail banking, process reengineering, service innovation and resource integration, with outstanding leadership and rich corporate culture and talent team building, brand management and service system. Construction experience. The joining of Zhang Qi "will significantly enhance the market ability and overall management level of Red Star Macalline, and at the same time bring forward cutting-edge strategic new thinking for the Group's long-term development."

According to the data, Zhang Qi has been engaged in the banking industry for 36 years. He has served as deputy governor of ICBC Huangpu Sub-branch, President of Jing'an Branch, Director of Shanghai Retail Business and Securities Clearing Division of ICBC, and Vice President of ICBC Shanghai Branch. On March 27, 2008, he was transferred to the General Manager of the Private Banking Department of ICBC. He officially left the ICBC Private Banking Department in mid-May 2012. He is one of the first generations of private banking in China.

High-level airborne is not the first time for Red Star Macalline. In August 2011, Vanke Executive Vice President Yuan Boyin joined Red Star Macalline as CEO. The Zhang Qi airborne special attention is particularly rich in its financial experience. It is widely believed that this will accelerate the listing of Red Star Macalline. .

Hongmei Mall will go online

A few days before the announcement of Zhang Qi's joining, Red Star Macalline has attracted the attention of the industry. On June 12th, its e-commerce platform, Hongmei Mall, was understated, and some netizens uploaded a screenshot of the Hongmei Mall homepage page on Weibo.

Since the establishment of the e-commerce offline experience hall in cooperation with Sina in March this year, Red Star Macalline’s e-commerce road has become increasingly clear. Red Star Macalline Chairman and CEO Che Jianxin also publicly stated in the media interview. Develop e-commerce channels." As early as the beginning of May this year, there was news that Red Star Macalline was in a low-key layout of the home e-commerce platform and is expected to be operational during the year.

It is understood that Hongmei Mall is mainly composed of decoration design, decoration materials, fine furniture, home textile decoration and home life. The business line is divided into three major systems, which operate independently with its offline business, which are based on household building materials. The main online B2C platform business, home textile products and small household items, the online flash purchase business and household goods group purchase business, is a comprehensive shopping sharing platform integrating independent B2C mall and home SNS community.

For the news that Hongmei Mall will go online in July, Red Star Macalline did not make a clear statement, but it has almost reached consensus in the industry. Professionals also have a lot of opinions on this. Gong Wenxiang, a representative of e-commerce, believes that Red Star has entered e-commerce at this time. It is a bit late from the timing, and it is expected that a long-term process is needed if it is to be effective. However, Gong Wenxiang also admits that "the supplier of 6,000 cooperative brands and the influence of the first brand of the home furnishing industry, the sales scale of 50 billion yuan offline is the advantage of Red Star Macalline." With the e-commerce channel, Red Star Macalline can quickly improve its performance and increase its weight for its listing.

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