The times are evolving, and the progress of science and technology is changing with each passing day. The changes brought about by the progress of technology are often devastating. The advent of Apple has made Moto and Nokia disappear in an instant. The tsunami-like power of the Internet is devouring a company and an industry. In the era of rapid development of the Internet, how can sanitary ware companies do a good job of brand defense? Does the brand still have meaning?

First, we need the creativity of the brand's own inner brand, because the brand building requires internal and external behaviors, a practice that really comes from the heart of the brand. How to use the inner potential to truly discover and understand the importance of this brand, it is very important to use it as the core driving force of brand building.

Second, how to create a really good product, the foundation of any brand, its point of safety is based on a good product, whether it is Xiaomi or other products, their real core selling point is still based on facts, based on their own An excellent product based on capabilities is used as the basis. Especially in today's era, not only the Internet era, but also the mobile communication era, everything and all industries are touching the Internet.

Third, how to tell a good story, I think the reason for the success of "Chu Orange" is not just that it has a good product, but that it really traces the stories that can make your target customers have the desire to buy and consume. Support, this force is very powerful. This may also affect Chinese companies, especially for companies that are going international. One of its important enlightenments is how we can really apply the effects of our own brand stories to remove the mysterious veil of Chinese companies and use more Human nature, a more perceptual method, let everyone understand and contact this brand with clear language.

Fourth, how to truly build a mature brand management team within the enterprise, and really do the brand work, still need to be better implemented and applied within the enterprise, find problems, and find solutions.

Responsible Editor: GO Jiaju CC

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