This is an era of seeking personalization, and “original design†has never been as eager as it is today. For Chinese furniture, the combination of “original design†is the inevitable way for them to move from low-end manufacturing to high-end cultural entrepreneurship. In Shenzhen, the design capital of Shenzhen, 2017 Shenzhen Fashion Home Design Week and 32th Shenzhen International Furniture Fair carefully created the original design platform - "DESIGN Climbing" exhibition area, looking for domestic new designers and original design brands, promoting the rise of original design power To build a bridge of communication between Chinese manufacturing and original design. Recovery Unit,Refrigerant Recovery Machine,Ac Refrigerant Recovery Machine,Ac Recovery Machine LONG TERM ELEC. CO., LTD , https://www.longterm-hvac.com
At the upcoming 2017 Shenzhen Fashion Home Design Week and the 32nd Shenzhen International Furniture Fair, Chen Wei and BUT DESIGN will present classic award-winning products and new products.
After 90, the fresh meat is also a senior designer BUT DESIGN studio, which was founded by the late 90s designer Chen Wei and his classmates. Chen Wei, graduated from the Nanjing University of the Arts with a major in industrial design. He originally made industrial design and crossed the border to the furniture industry, which is an advantage for him. “I was born in the design of the product. I came into contact with the furniture design under the chance. Because it is different from the origin of the profession, it often has different advantages. In terms of ideas, it pays more attention to concept and has the shadow of industrial design.â€
Although the studio was established, its design works have won more than 20 competitions such as Beijing Design Challenge Week, China Red Star Award, Taiwan International Creative Competition, and Germany Reddot Design Award.
Although he is not old enough, Chen Wei, who has won various awards, is considered a senior designer. He also has his own opinions on design. "We call the studio a but, which means a turning point, using design to bring a twist to life. People often fall into the rhythm of a circular life, accustomed to the state of common things, numb in life, BUT means Turning and possible, implying risks, but also means a lot of opportunities. They hope to use design to break these dull states, create a turning point in the design of ordinary life, and create more possibilities."
Every product should be maverick. The innovation of materials can bring breakthroughs to products, and design itself is the foundation of original power. Every piece of BUT DESIGN will be designed with exquisite design. Just like their classic work pointer twisted clock, high and low square combination pen holder, square collision business card, can be stored in the form of metal and irregular construction, it makes people shine. “I recognize both functional products and the integration of personalized products. We want to create some products with personality, they may not be as smooth as the past products to cater to the touch, more like a special case. When you hold it in your hand, it will leave a mark and form a dialogue with people. The Coldthings series is like this, I believe his master will be as cool as it is. The chair has more time meaning while emphasizing interaction. Inside, through the long-term use of people, it will form an arc of ergonomics. This is the dialogue between products and people, very interesting, and make the product more vital."
The diversified design found that the design of life turning point BUT DESIGN is full of personality, it seems to be full of fairy tales, but for Chen Wei, design is a kind of communication, only attached to the product, and meet the needs of people is a good product and good the design of. “People have a simple understanding of design and design is diversified. We can design and bring some artistic elements and temperament that were difficult to reach into the product to make it more popular and popular. Design is in a certain sense. It is a kind of communication.
There is no essential difference between a designer brand and a commercial brand. Designers who create a brand will have different entry points in the early stage, but I think that the essence of the brand is still to gather the same concept audience, not because of the audience. Distinguished, high-quality commercial brands also focus on design and provide their audiences with standards that meet their needs.
BUT DESIGN: Let the design break the rules
BUT DESIGN: Let the design break the rules